For you and your employees, your company's marketing plan is a means to an end: improved visibility and steady sales growth.
Each aspect of your plan is designed to widen your sales funnel and give your team the tools it needs to convert promising leads into paying customers.
THE OTHER SIDE OF THE COIN
For your prospects, your company's marketing plan is something different: a window into the inner workings of your business. Your prospects rely on the appearance and message of your marketing campaign -- everything from your on-site logos and blog posts to your display ads and e-commerce ecosystem -- to make value judgments about your company's products and services. More importantly, your prospects look through the lens of your marketing campaign to reach sweeping conclusions about your firm's culture. AIMG will make sure your lens is focused.
SAY WHAT YOU MEAN
With our integrated marketing services, you have the power to shape your prospects' opinions about your business. Honesty is always the best policy, and we expect you to say what you mean. Over the past two decades our team has mastered the art of molding our clients' outreach efforts into coherent, powerful brand expressions. Integrated marketing allows you to leverage the full spectrum of our capabilities as a marketing firm to create a corporate image that appeals to your current and prospective customers.
WHAT'S IN A BRAND?
A brand is not an abstraction. It is a vivid expression that encapsulates what your company has to offer and evolves as your firm grows or shifts focus. Since sales are not closed on the basis of goodwill alone, your brand must also be a conversion-centric tool that persuades your prospects to select your offerings over those of your competitors. Our integrated marketing services build your brand into a powerful force for lead generation and conversions by linking the disparate elements of your marketing campaign into a coherent whole that emerges stronger than the sum of its parts.
A "SMART" APPROACH TO INTEGRATED MARKETING
Integrated marketing is not a discrete "thing." Rather, it is a collection of services that can be customized and scaled in accordance with the needs of your brand, your company's sales goals and your budget. These services may include:
- STRATEGIC PLANNING
- BUYER PERSONA DEVELOPMENT
- INBOUND MARKETING
- CONTENT MARKETING
- EMAIL MARKETING
- PRESS RELEASES
- MARKETING AUTOMATION
No matter how you leverage our integrated marketing services, you can rely on us to take a "SMART" - Specfic, Measurable, Attainable, Realistic, Timebound - approach to achieving your campaign goals.
Learn more about our flexible portfolio of integrated marketing services by clicking on the relevant tabs. If you're ready to plan your project, give us a call at (888) 291-0037 or fill out our contact form at your convenience.