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Buyer Persona Development

If you want to remain relevant in a competitive landscape, you need a deep understanding of the buyers who influence or make decisions about your products and services.

Your company is unique, so its buyer personas will be different than those of any other firm

Developing detailed buyer personas -- fictional prototypes of each "type" of person/user who interacts with your sales funnel -- provide this understanding without compelling you to personally contact each prospect or customer.

We say it a lot, but it bears repeating: Your company is unique, so its buyer personas will be different than those of any other firm -- even your closest competitors. By leveraging your website's traffic data as well as demographic information about your leads and existing clients, we compile representative buyer personas that include job title/duties, company size, sub-industry, geographic information, age/gender, persona-specific pain points and more.

As your company expands into new markets and diversifies its offerings, our expert marketing analysts adjust, build on and add to your buyer personas with the ultimate goal of maintaining a wide sales funnel and a powerful conversion pipeline.

Ready to go to the next level?
Give us a call at (888) 291-0037 or click here to request a consultation.

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