When was the last time you looked up a business listing in a physical phone book? How long has it been since you used those file index drawers at your local library? DO THEY EVEN USE THOSE ANYMORE?
The world has gone digital. From students looking for last night's homework answers to consumers and business owners who need to make informed purchasing decisions, people rely on search engines to deliver relevant information faster than they can find it themselves. For businesses, a strong search engine marketing strategy is no longer an option. It is a requirement.
MARKETING EXPERTISE IS EARNED, NOT BOUGHT
We have been around since before search engine marketing was a recognized discipline. We proudly leverage our considerable experience in this field to deliver responsive, customized search engine services that give your business the visibility, brand awareness and authority that it needs to set itself apart from the competition -- and generate valuable leads in the process.
CONVERSION-CENTRIC SEARCH ENGINE MARKETING
We do not just measure the success of our search engine marketing campaigns through hits or clicks. We are only satisfied when our efforts result in increased lead generation numbers, higher conversion rates and rising revenues. Even then, we continually strive to refine and improve our approach to ensure that conversions and sales continue their upward climb.
VISIBILITY AND AUTHORITY
Our comprehensive approach to search engine marketing comes down to a simple proposition. To generate new leads that ultimately produce sales, your business must be highly visible to prospects who actively seek the solutions that it offers. Whether each prospect is ready to make an immediate buying decision or continues to research his or her needs, your company must be and remain in a position of visibility and authority.
BE FOUND IN THE RIGHT PLACE
It is not enough to be found during a prospect's idle search for a product or service that your company sells. You must be top-of-mind at the point of monetization -- the point at which your prospects are ready to enter your sales funnel.
By selectively optimizing and continually refining your Web presence, our comprehensive search marketing program ensures that you are found at this precise point.
Our approach encompasses the latest search engine optimization protocols. If you primarily market your products or services within specific geographical markets, our local search and geo-targeting efforts ensure that your company is highly visible to nearby decision-makers. To create top-of-mind visibility for your firm at every step of the sales process, we craft and curate powerful, persuasive website and blog content that positions it as a key authority.
We build on this base of engaging, optimized and highly visible content with powerful marketing tools that reach the right decision-makers at the right times. Our pay-per-click strategies offer cost-effective visibility for your brand. Our innovative display advertising protocols allow your company to leverage Google's far-reaching display network and appear next to related search terms. To reach a growing base of mobile device users, we combine our local search know-how with responsive ads that accelerate the conversion process for busy prospects.
PLAN, TRACK AND EXECUTE
Along the way, we work with you to plan and refine your company's search engine marketing campaign. By setting clear, actionable goals and using detailed, timely reporting mechanisms, we track your campaign's progress from day to day and identify areas of opportunity. Lest you worry that a wealth of opportunities will lead to a ballooning marketing budget, this feedback allows us to manage the growth of your search engine marketing campaign and allocate resources where they are needed most.
Are you ready to learn what our comprehensive, cutting-edge approach to search engine marketing can do for your bottom line? Click on each service tab for detailed information. When you're ready to get started, call us at (888) 291-0037 or fill out our contact form.