"61% of Local Searches Result in Purchases." (TMP/comScore)
With more than 20% of its total searches related to location, the search giant Google recognized the opportunities presented by the 2.5 billion local searches performed on average each month by its users. AIMG sees what Google sees and has developed an integrated approach to local search optimization that allows you to take advantage of free and paid opportunities as we all as achieve results that continue to benefit your business over time.
Drive Leads, Make Sales: Build Your Local Identity and Authority
Achieving results in local search presents many challenges. Tasks are time-consuming and require a clearly defined plan for content development, implementation and management over time. Whether you're looking to achieve page one rankings organically in Google for local search or you want to drive leads and sales through a local search marketing campaign, your ranking potential is based on factors proven to affect audience response - relevancy and authority.
To demonstrate your relevancy you must first establish a clear, consistent identity online. This requires defining who you are, what you offer, where you offer it, and who else regards you as an authority. AIMG's mission is to ensure you establish and build your local identity and authority so that when the search engine's aggregate information about you from different online sources, that information works effectively to demonstrate just how relevant you are to the terms searched.
Managing Your Concerns Across the Web
Places listings appear in relevant Google local search results. Verify and optimize your account so your Places listing appears for the local terms relevant to what you offer and where.
Map listings appear in relevant local searches, particularly for searches conducted on mobile devices like Smartphones, Tablet computers, and GPS systems. Claim and develop accurate and effective map listings in Google Maps, Yahoo Maps, Bing Maps and other online location and direction services.
Don't be hurt by inaccurate, unverified information supplied by contact database providers that appears in hundreds of web directories found everywhere online. Claim your listings and create accurate, effective profiles optimized for local search.
Web content optimized for local search enhances your visibility and ensures your local audiences see that you offer what they seek. Geo-target specific pages of your website to attract your local audience in the cities and regions you serve.
Local Search Marketing:
Geo-targeted search engine marketing campaigns allow you to focus campaigns on the cities and regions you want to generate response. Find out about AIMG's custom local PPC Management services.
Local Social Media:
Ratings, reviews, and comments made by your local customers about your business are aggregated by search engines and factored into your authority score.Target local blogs, shopping sites, and other local social networking sites to engage your customers and generate online buzz about your business.
Local Online Advertising:
Third-party websites, mobile ad programs, and Social Networks offer online advertising opportunities that allow you to use SMS, text, or display ads to target specific locales where you want to expand your brand reach and generate leads to fill your pipeline. Find out about AIMG's custom managed online advertising services.
Understanding what your competitors are doing for seo, search engine marketing, online advertising, and social media can help you to develop your local search strategy. Find out how you can get the inside scoop on your competitors with AIMG's custom Competitor Review.
Web Tracking & Analytics:
Having real-time data at your fingertips helps to monitor campaign success and effect necessary changes for campaign optimization. AIMG implements web tracking and analytics for all campaigns to ensure accurate measurement of campaign variables and results.
Although results are impossible to guarantee, AIMG has successfully helped companies, particularly small businesses with limited administrative and financial resources, increase local search results, achieve profit-generating local search marketing campaigns, get a clearer understanding of their competitors, and affect their relevancy through strategic identity management initiatives and on-going development of their online authority.
Ready to get started? Give us a call (704) 321-1234 or contact AIMG online to request a consultation.
AIMG - One Company Every Step of the Way