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Retargeting

Retargeting is a little-discussed but crucial aspect of any well-rounded search engine marketing campaign. This service offers several clear benefits.

the very presence of these ads ensures that your company remains top-of-mind for the prospects who matter most.

Retargeted ads allow you to better understand the buying and browsing habits of current and prospective clients. By tracking the on-site movements of your prospects, we help you craft buyer personas that inform future ad-buying decisions.

At the same time, retargeted ads let you reach prospects that haven't yet converted and "remind" them that your company remains open for business. Potential clients who navigate to other relevant sites may see your pay-per-click or display ads and choose to return to your corner of the Web to finalize their purchases. Even if they don't click, the very presence of these ads ensures that your company remains top-of-mind for the prospects who matter most. Such brand awareness is far more valuable than the cost of an individual ad.

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