When we started out in 1994, social media simply did not exist. Nascent online communities of like-minded individuals were forming as extensions of "real-world" interest groups, but true social media platforms were still far in the future.
Today social media is an integral part of the buying process and has proven its worth as a powerful marketing tool.
Regardless of your level of familiarity with the medium, we help your business leverage this fast-growing space in the service of a conversion-centric marketing campaign that increases your authority, attracts prospects and keeps you top-of-mind throughout the buying process.
NUMBERS DON'T LIE
According to a Vocus survey, nearly nine in 10 small and medium-sized business owners agree that social media marketing contributes positively to the performance of their companies. On the other side of the equation, 85 percent of decision-makers and purchasing managers consult their suppliers' social media channels before making key purchasing decisions. These figures are difficult to ignore.
According to the Content Marketing Institute, eight of 10 American Internet users regularly consume social media content, including information posted on company-specific blogs. These active social media users -- who cut across all demographic, geographic and cultural lines -- devote nearly a quarter of their online time to these activities. Since even the most popular platforms charge little or nothing for user profiles and content distribution, this is an extremely high-ROI medium.
BUILDING ON WHAT WORKS
From Facebook and Twitter to LinkedIn and Pinterest, you can probably name a half-dozen social media platforms. Since each platform has overlapping but not identical audiences, the multi-faceted nature of the social media landscape allows you to build on your marketing efforts across networks without duplicating them or creating redundant content.
B2B OR B2C?
Social media marketing's universal appeal and impressive ROI make it a cost-effective addition to any B2B or B2C marketing program. According to Social Media Today, B2B companies that maintain a standalone blog receive 67 percent more leads per month than comparable companies. B2C companies with active Twitter accounts generate twice as many leads as their Twitter-less peers. Since the emergence of social media as a legitimate marketing tool, we have worked with clients on both sides of the B2B/B2C divide to establish visibility, generate thought leadership and produce quality leads.
CAREFUL PLANNING, NOT BLIND AMBITION
It takes more than a handful of identical, content-poor accounts to guarantee the success of your social media marketing operation. Don't count on building your social presence on the backs of your content deprived competitors. Your customer base is different from that of any other business, and a keen understanding of the habits and expectations of your current clients and future prospects is absolutely essential.
We rigorously analyze your company's social media presence to determine what can be improved, what can be expanded, and what should be scrapped. Building on existing lead-generation and conversion data, we craft platform-specific, content-rich marketing campaigns that appeal to the consumers, decision-makers and partners who underpin your company's success.
A CUSTOMIZED, CONVINCING RESULT
Our social media marketing services create a fully customized social media presence that fosters a coherent brand identity and establishes your firm as a trusted authority in its field. If you operate a B2B firm that relies on detailed, high-level content like white papers and instructional e-books to reach prospects, we help you leverage B2B social media tools like LinkedIn Influencers. If your marketing ROI peaks with consumer-facing tweets and Facebook deals, our team helps you closely manage a nimble, conversion-centric marketing campaign. We can even help you leverage YouTube and other visual media platforms at a fraction of the cost of traditional broadcast advertising.
...and our social media marketing services complement/harness that knowledge to reach them where they are most likely to be found -- and hold their attention throughout the buying process.
Are you sold on the benefits of social media marketing? We're excited to establish your company's social bona fides and add yet another facet to your conversion-centric marketing campaign. Fill out our contact form or call (888) 291-0037 to get started.