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Reputation Management

Your company's accomplishments speak for themselves. Unfortunately, so do disgruntled employees, miffed customers, anonymous online reviewers and members of the press. Without careful planning and management, it's all too easy to lose control of the messaging that drives your brand's "story" and underpins its reputation.

The rise of social media has added new urgency to the business of reputation management.

No matter how many positive user comments or endorsements appear on your Facebook, LinkedIn and Twitter feeds, negative material sticks out like a sore thumb. For B2B firms, highly visible takedowns by your peers or industry authorities can have a chilling effect on lead-generation efforts and foment concerns among existing customers. For B2C companies, user-powered review sites like Yelp and consumer-dominated social platforms like Facebook and Twitter allow dissatisfied customers -- who often make spurious claims with little basis in reality - to magnify negative comments and minimize positive feedback.

we closely associate your social media profile with relevant, positive offsite and onsite content that appeals to prospects and current clients alike

Effectively managing and responding to negative social media buzz can quickly become overwhelming. Fortunately, social media has virtually unlimited potential as a positive force for B2B and B2C brands alike. By identifying negative feedback and generating positive content on an ongoing basis, our reputation management services keep you ahead of your detractors. Moreover, we give you the tools you need to respond to unfair exposure with positive comments that attract new followers and win respect from existing ones. Our reach extends far beyond your social media accounts: With rigorous, brand-focused keyword analyses, we closely associate your social media profile with relevant, positive offsite and onsite content that appeals to prospects and current clients alike.

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Give us a call at (888) 291-0037 or click here to request a consultation.

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