Brand and Reputation Management
Using Social Media to Manage Your Brand
Brand and reputation management is a critical component of your marketing requirements. The birth of Social Media has given rise to the largest outlet for public opinion in the history of mass communications. Within mere seconds a disgruntled employee, an unsatisfied customer, a competitor, or even a rumor propagator can disseminate vitriol and bad information about you, your business, your brands, or your employees locally, nationally, and even worldwide.
Protecting Your Online Identity & Authority
Brand and reputation management services from AIMG are designed to protect your identity and authority online through the monitoring and effective use of social media sites. Search engines factor into ranking algorithms content posted about your business, brands, products/services, and principle personnel they have aggregated from a wide variety of online sources, including social media sites.
Beginning with a comprehensive keyword research and development, search phrases and terms relevant to what you offer are selected and strategically used to:
- Develop your online identity and authority through the use of strategically composed and placed content designed to encourage two-way communications
- Monitor social media sites with respect to your company name, brands, products/services, and key personnel
- Optimizing to achieve a strong, favorable online identity and authority for what you offer works effectively to offset any negative posts that may be made. If negative posts are made, they are uncovered and addressed in an appropriate manner that either eradicates or diminishes their potentially harmful effects.
- Reputation for Transparency
Just as we do for our own company, AIMG works to establish your reputation for transparency. You want your existing and potential customers to understand that you listen and will make a good faith effort to honestly and openly address their concerns. When statements are made about your company, brand, or personnel that are inaccurate, we will research the situation, provide the facts in a non-confrontational way, and create a safe forum for further discussion that clearly demonstrates your willingness to listen.
Building Your Online Community
The best way to manage your brand and reputation online is to be proactive and build your online community now. Don't wait until you have to react to something unfavorable. AIMG can help you to establish and build your online identity and authority to keep your company, brands, and personnel in a positive light and discussed favorably by your targeted audience groups.
Ready to talk? Give us a call (704) 321-1234 or contact AIMG online to request a consultation.
AIMG - One Company Every Step of the Way