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Attribution Modeling

As a full-spectrum marketing firm, we're equipped to track, quantify and interpret the often confusing traffic and conversion data that can make or break your campaign.

This is attribution modeling, and it's crucial to maximizing your return on marketing investment (ROMI) as well as your conversion rate. Our attribution modeling services illuminate how your prospects convert across all marketing channels, including inbound/outbound calls, email marketing, landing pages, direct visits to your website, specialized campaigns and more.

To measure the success of each campaign, including print and TV ads that encourage prospects to visit specific URLs, we use Urchin Tracking Modules (UTMs) that "follow" each visitor and translate their actions into valuable attribution data. With this information in hand, you can rapidly respond to clear opportunities or changes in consumer behavior.

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