Recent News: 2011
01.18.11 - AIMG’s IWS Creates CMS Website Design for Commercial Draperies
AIMG recently designed a new content management system (CMS) website for long-time client Commercial Draperies Unilimited, a leading east coast supplier of window treatments.
AIMG’s industrial marketing division Industrial Web Solutions worked closely with the client to develop a solution that would not only accommodate his vast selection of available products and services today but would allow him to cost efficiently add new products and services as they are introduced over time. The client’s current website was updated to a content management system that is customized with the company’s corporate branding. The CMS allows him to add and edit text, images, and documents and attachments from a secure login 24/7. The application’s admin tool is designed for users of all levels, not requiring programming skills or knowledge of HTML.
Additionally, the client’s related business entities and website assets were seamlessly integrated into the application to promote those specialized products and services among customers who may not yet be familiar with them. The links pointing to the client’s other website assets (also design by Industrial Web Solutions) have the added benefit of providing much desired relevant inbound links that serve to enhance search engine rankings by boosting the site’s link authority score. Further still, the CMS application has a do-it-yourself search engine optimization tool that allows the clients to enter optimized title tags and meta data for each web page on their own so they can at least begin to compete for top search engine rankings until they are ready to invest in professional SEO services.
“When our team works to develop a solution for a client,” said Joe DeMicco, President & Owner of AIMG and IWS, “we look for all the benefits a solution offers and we try to capitalize on as many of them as possible. Since ‘top rankings’ in search engines for the terms important to a client’s business is always high on a client’s list of objectives, we look for ways to support this goal using their existing web assets. Our approach is to have everything work together to help the client meet specified goals without incurring additional costs.”
Industrial Web Solutions is the highly targeted web development and marketing services firm established by AIMG to best serve the small-to–mid-range industrial client. Offering services to brand and promote companies, products, and services within the industrial marketplace, including website design, email marketing, search engine optimization, Pay per Click and other online advertising services, and print materials for direct mail and trade show events, IWS specializes in helping companies establish an effective presence in target industrial markets both online and offline. For those who do business within the industrial marketplace and want to work with a company who understands the special needs of these markets, call Industrial Web Solutions at (800) 399-9859 or visit
www.IndustrialWebSolutions.com.
About Commercial Draperies Unlimited
AIMG
Tel: (704) 321-1234
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