Recent News: 2011
03.21.11 - AIMG’s IWS Manages Online Marketing for Woodward Compressor Sales
Industrial Web Solutions, AIMG’s industrial marketing division, recently helped North Carolina-based air compressor supply and repair company Woodward Compressor Sales with its online marketing strategies and materials. The company was looking to update its old brochure-like website and to understand how to effectively position itself against its competitors in search, social media, and local marketing for business online.
Industrial Web Solutions’ team of designers, writers, and marketers worked closely with the clients to develop original content, including copy, images, and strategic calls-to-action, and a new website design to accurately reflect the client’s products, services, and professional image. It was decided the clients would be served best by a content management system website that would allow them to save time and money by being able to update/add internal web pages on their own, and in a timely fashion, to reflect changes to their service and product offerings as they occur. Industrial Web Solution’s proprietary content management system website solution includes a custom designed home page, custom navigation, and the ability to expand as needed with optional modules that provide added functionality such as News, Events, Custom Forms, Facilities, FAQ, and more. The CMS comes complete with a built-in diy search engine optimization tool that allows the client to at least get started with SEO until they are ready for professional optimization.
To give the clients a deeper understanding of the competitive landscape online, Industrial Web Solutions’ provided them with a comprehensive Competitor Review Report. The report covered such areas as social media, search, micro-sites, third-party websites, map listings, web directories, and online advertising. The information will serve to build an online marketing and advertising strategy that addresses competition from their direct competitors as well as helps them to overcome specific challenges in each of the targeted areas.
Industrial Web Solutions is the highly targeted web development and marketing services firm established by AIMG to best serve the small-to–mid-range industrial client. Offering services to brand and promote companies, products, and services within the industrial marketplace, including website design, email marketing, search engine optimization, Pay per Click and other online advertising services, and print materials for direct mail and trade show events, IWS specializes in helping companies establish an effective presence in target industrial markets both online and offline. For those who do business within the industrial marketplace and want to work with a company who understands the special needs of these markets, call Industrial Web Solutions at (800) 399-9859 or visit
www.IndustrialWebSolutions.com.
About Woodward Compressor Sales
AIMG
Tel: (704) 321-1234
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