LinkedIn isn’t just important for jobseekers and recruiters, it's also a great way for businesses to connect with their prospects and customers. Thousands of businesses maintain company pages – providing information on their history, values, products, and initiatives.
LinkedIn has always been a great place to connect with colleagues and build your professional brand. Up until recently, however, there wasn’t much to recommend it as a publishing platform. Before 2015, most publishing functions were limited to a select group of “influencers.” All that has changed with the advent of LinkedIn Pulse. Pulse provides you with full-featured publishing with access to LinkedIn’s fast-growing base of around
When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.
In a previous blog post about LinkedIn, we discussed how the social network has transformed from a “Facebook for businesses” into a powerful, multichannel platform that connects business owners and decision makers with promising leads, suppliers and peers. In this article we’ll look at how to effectively create a LinkedIn Company Page while simultaneously greasing the skids of your direct marketing operation.
How’s your LinkedIn page looking these days? In addition to their corporate website, most B2B companies have a company specific LinkedIn page as well as profiles for their key employees. This is a start, but it’s becoming clear that LinkedIn will play a central role as a networking, marketing and authority-building tool for B2B firms […]