Marketing strategies are specific to each industry. They’re also individualized according to whether your business is a business-to-consumer or business-to-business entity. If your business falls within the latter category, you’ll be happy to know there are some new marketing strategies to put to use in 2022. Why B2B Marketing Will Change in 2022 B2B marketing […]
There are many strategies digital marketing pros use to reach their audience. Since these techniques often change, it’s vital to keep up to speed on the latest digital marketing trends. There is already some buzz about the digital marketing trends for 2022. Keep reading for all the details! Why Following Digital Marketing Trends is Important […]
Before the COVID-19 pandemic occurred, privacy laws were rolling out at an impressive speed. Then, once the pandemic hit, this surge of legislation settled down for a while. Now it’s picking back up, and your business needs to respond accordingly by using your strong list of contacts. After all, it may be more challenging to […]
When you engage in marketing for your company, you want to attract new customers and keep the ones you have. As you create a marketing plan and put your marketing strategies into motion, there are certain rules and regulations to keep in mind. Privacy rules are one set of guidelines you must follow to ensure […]
As a business, your main goal is to sell your products or services. But to do so, you have to prove to your customers and potential customers that what you have to offer is something they want and need. This is your unique customer value proposition. Keep reading to find out how to create a […]
When you sell products and offer services, you may have a general idea of who can use your items. However, in order to increase sales and gain new customers, you need to know who your ideal customer is. Once you know who your ideal customer is, you can get to work getting more of them! […]
Using holiday topics in marketing strategies can help generate leads. Here are 10 holiday marketing ideas to try for 2021.
Black Friday and Cyber Monday are exceptional sales days for businesses. Get ready for this profitable day with top marketing techniques.
A top marketing campaign helps your company generate leads to sell your products and services. Therefore, you want your marketing strategy to be a step above the rest. By creating topical marketing campaigns, you can attract the attention of potential clients and generate leads. With Halloween approaching, you have a prime opportunity to test this […]
Raising lifetime value from existing customers is the most efficient way to improve revenue, especially in the industrial sector. To achieve that, companies need to focus on customer experience. What Is Customer Experience? Customer experience is more than customer service. It is everything that makes up the customer’s perception of and sentiment around your brand […]
Customer retention is much less costly and time-consuming than new customer acquisition. Yet, many firms in the industrial space miss opportunities to build client relationships that stand the test of time. The Risk of Not Retaining Customers Customer retention provides bedrock stability to your business. It is easier to know how much you can expect […]
An email list is one of the most powerful marketing resources any brand can have. As soon as your website goes live, it’s crucial to make building your email list part of your efforts. But many business leaders, especially in the B2B world, are not yet clear about the immense influence an email list can […]