What are your customers and prospects saying about you online? In the fast-moving world of the internet, both good and bad news about your brand can propagate worldwide in minutes. Managing your online reputation is no longer a passive activity: It takes dedication and effort.
Many B2B enterprises work under the assumption that anyone who would benefit from their products already knows who they are. However, things are changing. Even in the medical and industrial fields, competition is diversifying faster than ever. Small business owners who want to make a big impact need to spend time networking.
By the time your sales reps are making a presentation, your prospects have already been through a journey spanning many work-hours. They’ve probably reviewed your website in some detail and explored your high-quality marketing collateral. They’re also aware of their other options – and they’ve made a decision to give your brand a hearing. The sales presentation is where it all comes together – or falls apart!
Business development is a vital part of building revenue, strengthening customer relationships, and recognizing the customers or enterprises that can benefit most from what you have to offer. But ask a hundred people “what is business development?” and you’re likely to get 99 answers.
Let’s face it: Most people know only enough about per-pay-click advertising to lose money. Pay-per-click – also known as PPC – is the fastest way to drive traffic to your site, but only when done with an expert touch.
Does your business have a page on Google+? Compared to Facebook and Twitter, Google+ might seem like the “dark horse” of social media. About 300 million people actively used Google+ in 2013, compared to 1.19 billion on Facebook in the same period. Only about 13% of small businesses surveyed use it, compared to 41% on Facebook. This presents an opportunity for your company to gain a competitive advantage, and reap the many benefits
This Veterans Day, we want to celebrate the many veterans who run their own companies. Did you know that there are more than 2.5 million small businesses owned and operated by veterans in the United States today? In fact, veterans with over 20 years of service have a higher rate of self-employment than the rest of the population. Having a military background can help you as an entrepreneur.
