Social Media

The Major Differences Between B2B and B2C Social Media Marketing

Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.

10 Social Media Marketing Mistakes You Need to Stop Making Now

Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.

What’s Your Facebook Ad Relevance Score?

As advertisers learn more about its platform, Facebook has accelerated the pace of innovation. One feature that’s absolutely crucial to marketing success is your ad Relevance Scores.

Using Google Analytics to Track Social Media

Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.

Your Instagram Marketing Cheat Sheet

Many brands have been slow to realize what a potent marketing tool Instagram can be, especially in the B2B world. As one of the largest networks around, though, it simply can’t be ignored. For those not on the platform, now’s the time to dive in and learn by doing!

Important Daily Social Media Tasks You Might be Overlooking

For great results from social media, it’s important to participate every day. What does that really mean? If you’re posting daily, you’re on the right track – but that’s only the start. There are many tasks you should take care of each day.

6 Quick Ways to Boost Social Media Shares

The more social media shares you get, the more ROI you’re likely to get from your content. This is true throughout the content ecosystem – from blog posts to infographics to offers and more. Sadly, the social audience is often fickle. So how can you motivate them?