Social Media

Finding ROI for B2B LinkedIn Marketing

With access to extensive and accurate profile data from millions of professionals, LinkedIn marketing grants an unprecedented ability to micro-target the audiences most receptive to your message.

The Major Differences Between B2B and B2C Social Media Marketing

Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.

10 Social Media Marketing Mistakes You Need to Stop Making Now

Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.

What’s Your Facebook Ad Relevance Score?

As advertisers learn more about its platform, Facebook has accelerated the pace of innovation. One feature that’s absolutely crucial to marketing success is your ad Relevance Scores.