When it comes to social media, there’s no “one size fits all” solution. These tips can help you optimize the current social media strategy of your business for success.
Some of the differences between B2B and B2C social media marketing are obvious, but others less so. As trends like content marketing and visual content gear up, the social media strategies for these market sectors are becoming more distinct.
Social media is an indispensable part of an online marketing strategy. For all the great things it can do, however, there are also some drawbacks: Mainly, there are so many ways to do the wrong thing! Avoid making these common mistakes.
As advertisers learn more about its platform, Facebook has accelerated the pace of innovation. One feature that’s absolutely crucial to marketing success is your ad Relevance Scores.
Analytics is essential to ensuring ROI for your social media campaigns. To get clarity about what’s happening with your social traffic, you need to make sure that your analytics suite is set up the right way.
Many brands have been slow to realize what a potent marketing tool Instagram can be, especially in the B2B world. As one of the largest networks around, though, it simply can’t be ignored. For those not on the platform, now’s the time to dive in and learn by doing!
For great results from social media, it’s important to participate every day. What does that really mean? If you’re posting daily, you’re on the right track – but that’s only the start. There are many tasks you should take care of each day.
The more social media shares you get, the more ROI you’re likely to get from your content. This is true throughout the content ecosystem – from blog posts to infographics to offers and more. Sadly, the social audience is often fickle. So how can you motivate them?