Yes, social media marketing can be powerful and cost-effective. The best results, however, demand you come to it with clear-eyed realism. There are some common ideas about social media that are simply false.
LinkedIn has been called “the king of B2B marketing,” with experts claiming it’s responsible for most online B2B leads. Yet, many businesses don’t have a robust LinkedIn ads strategy.
Social media has major players that already seem as if they’ve been around forever and aren’t going anywhere: Facebook, Twitter, and LinkedIn, to name just a few. But, even with these familiar faces, social also benefits from a huge amount of fast-paced innovation. The social media scene of 2016 was very different from 2015, and 2017 will make its own mark.
To get the most from digital marketing, social media is essential. But sometimes, it can be hard to find your social media stride. In other cases, social might seem to be going well for a while, then suddenly hit a snag. What can you do to energize user engagement?
Instagram has become one of the most important parts of the social media ecosystem. Let’s take a look at some best practices to energize Instagram engagement:
Direct messages are a great way to start building a prospect relationship on social media. More compelling DMs can mean more follows, more shares, and ultimately, a higher conversion rate among your target audience.
One of the biggest Twitter mysteries is: What’s the best way for businesses to use it? Recently, Twitter has worked to make advertising more robust and simpler, so any enterprise can benefit from trying it.
As digital marketing has become more complex, data has grown into an important part of success. No matter what platforms you use to get your message out, it’s critical that you know what kind of results you’re getting – and where you can improve. When it comes to pay-per-click advertising, Google led the way by providing deep insight into website conversions and other metrics through its Google Analytics suite. Now, Facebook is
About 200 million users view Vines every month, putting it ahead of Snapchat and behind Instagram as of late 2015. Vine is a hot, highly visible platform ... but it’s reasonable to wonder: How can businesses use just six seconds of air time?
With the introduction of Instagram Stories, the network is taking another step to fast, versatile sharing. Instagram Stories addresses one of the platform’s issues – over-posting – by creating a new, slideshow-based format.
Holding a contest over social media is a great way to get people to engage with your brand. If you have a strong list of followers, there’s nothing quite like a contest for motivating them to like and share your posts with friends. If you don't have the following you want, a good contest can get you there.
Despite ups and downs in the past, Facebook is here to stay: Users are up to watching more than 100 million hours of video on the ubiquitous social platform daily, or 3 billion per month. That compares favorably to YouTube, the world’s leading video platform!