Case studies are in demand as some of the most compelling B2B marketing content: Case studies strengthen confidence in your brand when decision-makers are near a buy Well-researched, sophisticated case studies burnish your thought leadership credentials More than any other written content, B2B case studies serve as powerful “social proof” A good case study encapsulates […]
A remote workforce is any workforce that does not gather in a central location. Businesses that implement remote work can access talent pools from around the world. Current health and safety concerns mean many businesses are introducing remote work for the first time. The proactive management of a remote workforce can be demanding. It requires […]
Google Knowledge Panels are specialized information boxes that give search users quick access to key information about people, places, organizations, and things. Information in a knowledge panel is pulled from a variety of sources. For example, many knowledge panels about plants and animals leverage information from Wikipedia. There are two kinds of Knowledge Panel: Local […]
Across industry, size, and budget categories, one thing is for certain: B2B decision-makers don’t want to be marketed to. With limited time and plenty of other things competing for their attention, decision-makers have high expectations for brands like yours. They want helpful, informative digital content they can put into action: That means concrete solutions to […]
Getting quality leads in the B2B space is no small feat. Qualified leads must have a clear understanding of their business problem, a relatively urgent desire to solve it, and both the budget and institutional will to implement the solution. The best strategy for quality B2B leads might just be interactive webinars. In fact, 73% […]
Google has announced that product listings and shopping ads will soon be free to merchants in the United States. These services will be placed on the same footing as Google Search, where all eligible sites appear free of charge. The changes will be active for all Google users in the U.S. before the end of […]
In an effort to support small and medium-sized businesses during the COVID-19 pandemic, both Google and Facebook will be providing assistance to small businesses through a combination of programs. Not all details are available yet, but here’s what we know: GOOGLE: Google will be providing ad credits to active SMB advertisers enabling them to advertise […]
When it comes to marketing and generating sales, it’s crucial to target your potential client base and acquire quantifiable leads. If your only strategy has been to cast your nets out into the wide world, then it’s time to examine a strategy that has the potential to exponentially increase the combined value of your sales […]
Research from Gartner indicates that about 77% of B2B buyers still consider making a purchase time-consuming and complicated. Despite huge advances in technology, most B2B firms haven’t yet made the most of new opportunities to respond to their clients’ needs. And in the entire B2B landscape, industrial marketing strategy might be furthest behind. But that […]
B2B content marketing is poised to come into its own in 2020 and beyond. Just like their counterparts in B2C marketing, B2B marketing professionals must be ready to evaluate changing buyer needs and adapt their approach accordingly. Content marketing is shaping up to be the most powerful deciding factor in online visibility. This is likely […]
Competitive research in marketing is an important, but often overlooked discipline. Using competitive research the right way helps you to avoid wasting time reinventing the wheel. There’s nothing unethical about taking inspiration from the ideas that work for your peers and competitors – you’ll still need to stamp them with your own perspective and expertise. […]