brand reputation

How to Develop Brand Awareness Effectively

Brand awareness, as the name suggests, is the extent to which a person is familiar with your brand and what you do. A high degree of brand awareness helps encourage business, because those who “might” need your services someday will know where to look when they do. It’s important to use a variety of techniques to promote brand awareness.

Brand Reputation Management in the Digital World

What are your customers and prospects saying about you online? In the fast-moving world of the internet, both good and bad news about your brand can propagate worldwide in minutes. Managing your online reputation is no longer a passive activity: It takes dedication and effort.