A post’s headline determines whether someone decides to click. That makes it even more vital than the call-to-action – after all, nobody can take the action you want if they’re not reading in the first place! Revising, refining, and testing headlines can lead to more effective content marketing.
Quality Web content is growing more vital to business success. As sales cycles get even longer, B2B decision-makers are consuming more content – 47% consume 3-5 pieces of content before they ever contact a salesperson. 51% rely strongly or even exclusively on Web content. Content with firm data and expert analysis is becoming more persuasive as a result.
It’s impossible to know exactly how many blogs there are, but estimates have put the figure around 152 million. Although more blogs are created every day, many will be abandoned. There’s always room for a business to generate more leads with an effective blog! Let’s look at some of the most popular blog platforms...
