Your call to action – or CTA – may be the most important part of any landing page you design. People who read your lander’s headline are likely to read your CTA as well, and the strength of that one aspect of your page may determine if they convert.
Landing pages are arguably the most important part of your website. Each landing page is an opportunity for prospects to engage with your products or services. When a landing page is designed and written well, it serves as the “engine” that produces conversions and moves users through your sales funnel.