Google AdWords is one of the biggest digital advertising platforms – large retailers spend up to $50 million annually on it. Google earned $100 million daily on AdWords in 2012. Getting onto this immense platform is intimidating. Many business owners get burned by Google AdWords vouchers – giving the platform a “risk-free” spin only to end up hemorrhaging money.
The search world has been rocked by a dramatic transformation in a long-standing part of Google results pages. From now on, paid advertisements appear only at the top and bottom of results – never on the right-hand side, as they have for years.