With the right approach, AdWords can be a lead generation engine for your business. One of the most important places to optimize your approach is in your selection of ad campaign. Currently, AdWords has five campaign types...
Google’s AdWords platform is one of the largest advertising networks in the world, yielding about 97% of the company’s total revenues. Businesses of all sizes participate, with annual budgets that vary from $10,000 to tens of millions for the largest retail players. Any change in AdWords is bound to make a big impact on the online ecosystem.