The Simple Science of Hashtags and Event Marketing

No matter what kind of event you’re planning or how many people are already looking forward to it, social media can help you make it even better. In particular, there’s one indispensable asset all events should have: Their own event hashtag.

The Right Way to Use Hashtags

Hashtags are the most iconic symbols of the social media age. They’ve been imitated and spoofed, representing the joys and foibles of an era where news can travel the globe in an instant. Indeed, hashtags have been a huge part of making that news visible.