Many brands have been slow to realize what a potent marketing tool Instagram can be, especially in the B2B world. As one of the largest networks around, though, it simply can’t be ignored. For those not on the platform, now’s the time to dive in and learn by doing!
With the introduction of Instagram Stories, the network is taking another step to fast, versatile sharing. Instagram Stories addresses one of the platform’s issues – over-posting – by creating a new, slideshow-based format.
Instagram is one of the most exciting marketing opportunities on the Web. Most of its users are in the coveted 18-34 demographic – the most active participants are young, urban women. Over time, more men and mature users are also discovering Instagram. Its fast-paced, visual platform is exciting, enjoyable, and creative no matter your background.