PPC

Google Gets Rid of Right Hand Side Ads

The search world has been rocked by a dramatic transformation in a long-standing part of Google results pages. From now on, paid advertisements appear only at the top and bottom of results – never on the right-hand side, as they have for years.

Targeting Your PPC Campaign

Let’s face it: Most people know only enough about per-pay-click advertising to lose money. Pay-per-click – also known as PPC – is the fastest way to drive traffic to your site, but only when done with an expert touch.