Social media has major players that already seem as if they’ve been around forever and aren’t going anywhere: Facebook, Twitter, and LinkedIn, to name just a few. But, even with these familiar faces, social also benefits from a huge amount of fast-paced innovation. The social media scene of 2016 was very different from 2015, and 2017 will make its own mark.
44% of women online in the United States use Pinterest, a visually-oriented social site launched back in 2010. With over 47 million users, it’s an intriguing predictor of shopping behavior: Women tend to use it as a wishlist, while men see it as more of a shopping cart, a study found. If connecting with millions of purchase-ready users sounds enticing, you’re not alone!
Together, Twitter and Facebook account for billions of users. But with LinkedIn becoming a major B2B force and sites like Google Plus, Tumblr and Pinterest growing, social media management is becoming complex. Automation is key to getting your message out clearly and effectively without succumbing to ever-increasing time investments.
If you're disappointed with your social media results so far and you feel like there's something you're missing, then it's time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these five simple steps and your social media can start working harder for you in 2016!
Social media marketing and search engine marketing are powerful ways to reach your target market. Although many businesses lean toward one approach or the other, they are most effective when used together. Before you can use them synergistically, however, you have to understand what each is capable of. Let’s take a quick look.
Does your business have a page on Google+? Compared to Facebook and Twitter, Google+ might seem like the “dark horse” of social media. About 300 million people actively used Google+ in 2013, compared to 1.19 billion on Facebook in the same period. Only about 13% of small businesses surveyed use it, compared to 41% on Facebook. This presents an opportunity for your company to gain a competitive advantage, and reap the many benefits