Social media is a huge part of the digital marketing landscape, and it shows no sign of slowing down. Yet, many enterprises let social media slide thanks to what they perceive as unacceptable risks of social engagement. These companies may have accounts on Twitter or Facebook, but rarely update them. To “protect” their brand, they avoid joining the social conversation and driving real engagement.
Video marketing is becoming more important by the day. In fact, video has been touted among the top 5 B2B tactics of 2015. One of the biggest complaints about video, its cost, has fallen by the wayside as YouTube – now the #2 search engine worldwide – absorbs bandwidth fees and other technology overhead.
If you're disappointed with your social media results so far and you feel like there's something you're missing, then it's time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these five simple steps and your social media can start working harder for you in 2016!
Social media marketing and search engine marketing are powerful ways to reach your target market. Although many businesses lean toward one approach or the other, they are most effective when used together. Before you can use them synergistically, however, you have to understand what each is capable of. Let’s take a quick look.
Is your business using Facebook Insights to maximize social reach and engagement? Insights is an analytics tool that provides detailed information you can use to discover which content is getting the most attention from your users.
An active Facebook page gives prospects and devoted supporters a place to get news, information, and bargains. Coupled with a strategic vision for content marketing and community management, it provides unparalleled opportunities to meet new clients while cross-selling and upselling existing ones. As with so much of digital marketing, consistent effort is the key to success.
When it comes to B2B marketing, LinkedIn is absolutely vital to your online marketing strategy. According to recent data, it’s estimated that around 80 percent of all social media B2B leads are generated via LinkedIn. That statistic alone should be enough to make you seriously consider using LinkedIn, but if you're still on the fence, then consider these six benefits.
It might seem like social media duties are a natural fit for eager young interns. After all, younger Millennials are among the first for which the social scene is an ordinary part of life – and they are often eager to show they know their way around Twitter, Facebook, and more. There are plenty of young people out there who aspire to be “social media gurus,” but that doesn’t mean your company should be a step on that path.