social media

Pinterest Marketing 101

44% of women online in the United States use Pinterest, a visually-oriented social site launched back in 2010. With over 47 million users, it’s an intriguing predictor of shopping behavior: Women tend to use it as a wishlist, while men see it as more of a shopping cart, a study found. If connecting with millions of purchase-ready users sounds enticing, you’re not alone!

How to Tweet as a CEO

CEOs can get a lot of mileage out of common tweet types, such as sharing what they’re reading, showing off an inspiring shot from the office, or passing along an encouraging comment. That kind of activity humanizes a CEO and makes him or her appear more connected and responsive.

Don’t Be Afraid of Social Media!

Social media is a huge part of the digital marketing landscape, and it shows no sign of slowing down. Yet, many enterprises let social media slide thanks to what they perceive as unacceptable risks of social engagement. These companies may have accounts on Twitter or Facebook, but rarely update them. To “protect” their brand, they avoid joining the social conversation and driving real engagement.

Effective Social Media Automation

Together, Twitter and Facebook account for billions of users. But with LinkedIn becoming a major B2B force and sites like Google Plus, Tumblr and Pinterest growing, social media management is becoming complex. Automation is key to getting your message out clearly and effectively without succumbing to ever-increasing time investments.

Incorporating Videos into Your Social Media Campaigns

Video marketing is becoming more important by the day. In fact, video has been touted among the top 5 B2B tactics of 2015. One of the biggest complaints about video, its cost, has fallen by the wayside as YouTube – now the #2 search engine worldwide – absorbs bandwidth fees and other technology overhead.

New Year’s Social Media Resolutions

If you're disappointed with your social media results so far and you feel like there's something you're missing, then it's time for a fresh start. Let’s look at some New Year’s social media resolutions that can make a real difference. Take these five simple steps and your social media can start working harder for you in 2016!

How Search Engine Marketing and Social Media Marketing Work Together

Social media marketing and search engine marketing are powerful ways to reach your target market. Although many businesses lean toward one approach or the other, they are most effective when used together. Before you can use them synergistically, however, you have to understand what each is capable of. Let’s take a quick look.

Using Facebook Insights to Improve Your Social Strategy

Is your business using Facebook Insights to maximize social reach and engagement? Insights is an analytics tool that provides detailed information you can use to discover which content is getting the most attention from your users.

Building Your Brand With Facebook

An active Facebook page gives prospects and devoted supporters a place to get news, information, and bargains. Coupled with a strategic vision for content marketing and community management, it provides unparalleled opportunities to meet new clients while cross-selling and upselling existing ones. As with so much of digital marketing, consistent effort is the key to success.

An Overview of Twitter Analytics

In Twitter's Analytics Tool, you’ll find information about your followers, their engagements, shares, likes, and click-thru information. Let’s take a closer look at some of what you’ll find.

Don’t Forget About Google Plus! – Why Your Company Needs A Google+ Page

Does your business have a page on Google+? Compared to Facebook and Twitter, Google+ might seem like the “dark horse” of social media. About 300 million people actively used Google+ in 2013, compared to 1.19 billion on Facebook in the same period. Only about 13% of small businesses surveyed use it, compared to 41% on Facebook. This presents an opportunity for your company to gain a competitive advantage, and reap the many benefits