Webinars have long been used by online marketing pioneers in the B2C space. Now, the benefits of webinar marketing are being acknowledged by sophisticated B2B enterprises. It’s easier than ever to offer a webinar, and it provides unique benefits to your customers.
As good Web content has become more important to inbound marketing strategy, one method of thought leadership has stood out among the rest: Webinars. Webinars are an effective way to simplify complex topics and disseminate them in a user-friendly way. Because of their unique traits, webinars are effective for both B2B and B2C enterprises.