In today’s world, a website is essential. That said, too many business owners look at the many factors of developing a Web presence and consider taking an easy way out. While building your own site can be fun – and deferring it to a neighbor kid or friend is tempting – doing either runs the risk of leading your brand into digital obscurity.
Conventional wisdom has long said manufacturers don’t need to focus on having a good website. Until recently, many companies managed to keep pace with the market – if barely – by relying on a handful of long-term, high-value clients.
New and established brands need to prioritize digital differentiation.
How long has it been since your website really changed? Not just a simple update, but a true re-design? For many businesses, the answer is “never.” Your web design might have served you well when it was new, but odds are good it doesn’t stand up to recent trends and best practices. Resolving to make a change can help you convert more visitors into customers; a site that's clearly on trend conveys a more dynamic and active image.