Since YouTube was acquired by Google, it’s become one of the most popular platforms for all kinds of content creators. By most estimates, YouTube is now the #2 largest search engine behind Google itself. But that doesn’t mean it’s the only option. One alternative is Vimeo, with an estimated 170 million monthly viewers. That’s a fraction of YouTube’s traffic, but Vimeo still has a passionate following.
Video content is one of the most powerful ways to ignite engagement on the Web. Videos are growing in influence over customers in both B2C and B2B markets thanks to leaps in mobile technology and bandwidth that make multimedia accessible virtually anywhere. Businesses of all sizes can achieve immense ROI through even very brief videos. Just as with other Web content, however, lasting success requires good SEO.