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News: 2017

04.07.17 - Creative Event Marketing Drives Record Attendance

AIMG recently executed a highly successful event marketing campaign for the Association for Advancing Automation (A3). The event, Automate 2017, is the broadest automation event in North America, focusing specifically on industrial robotic applications.

“Automate 2017 was full of exciting new technology pushing the boundaries of what you thought was possible,” said Joe DeMicco, Founder and CEO of AIMG. “This was the inspiration for all our marketing efforts. We were able to craft creative messaging and designs that encapsulated the excitement and novelty of this new technology. These messages were created to resonate with a very specific audience. We expanded these concepts across social media, advertisements, emails and their website. Then, most importantly, we developed and executed a plan to strategically promote Automate 2017 in a highly measureable way, giving us the agility to optimize for what worked best while collecting as much data as possible to inform our decisions. Of course, we were pleased with our creative work, but what made this event marketing campaign so successful was our ability to track and attribute sources of productive acquisition in terms of the number of attendees who signed up. It was a data-centric approach and it paid off big.”

Automate 2017 saw record attendance this year. 

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