Client Success Story: Grounds for Sculpture
Grounds for Sculpture
Museums, Historical Sites, and Zoos
Partnership: 2018 - 2025
Digital Experience Transformation for Historic Arts Destination
Website Redesign and Interactive Art Catalog Drive Physical Visitation Through Enhanced Digital Brand Experience
Grounds for Sculpture (GFS), a historic outdoor sculpture garden and arts destination in New Jersey, partnered with Amplify to completely redesign their digital presence and develop interactive functionality that drives physical visitation. This comprehensive project demonstrates how strategic web development and brand experience design can effectively bridge digital engagement with real-world destination marketing for cultural institutions.
Challenge: Translating Unique Physical Experience Into Digital Brand Engagement
Grounds for Sculpture faced the challenge of redesigning their digital presence to effectively reach New Jersey and New York residents while communicating their unique mission of furthering the impact and understanding of contemporary sculptures. As a destination “where art and nature are always at play,” GFS needed their website to replicate the experience of walking through their gardens to maximize impact and drive physical visitation.
The project required complete rethinking of both user experience and administrative functionality to support seamless operations while accurately representing their highly nuanced brand. The website needed to serve as the primary method for promoting the business by effectively communicating their brand, mission, and desired user experience through web design and content that would resonate with potential visitors.
GFS required sophisticated functionality that would allow easy management of their extensive art collection and exhibition information while providing visitors with intuitive ways to explore and discover specific artwork. The solution needed to balance administrative efficiency with visitor engagement, creating systems that could showcase their featured artwork while maintaining current information about artists, projects, and galleries.
Solution: Comprehensive Website Redesign with Advanced Art Catalog Development
Amplify developed a complete digital transformation that combined strategic brand communication with sophisticated functionality designed to enhance both visitor experience and operational efficiency.
Strategic Brand and User Experience Design: Following comprehensive meetings with leadership and marketing personnel, the team created web design and content that accurately reflected GFS’s nuanced brand while providing the desired user experience that mirrors the in-person garden experience.
Dynamic Art Catalog Development: Amplify built an advanced art catalog with dynamic search features that allow users to quickly and easily find specific artwork on the site, improving overall user experience while enabling GFS to effectively promote upcoming and formerly featured exhibitions.
Administrative Panel Creation: The team developed a comprehensive administrative panel that provides GFS with complete control to update their site with new content and imagery, ensuring the website always reflects the latest information about artists, projects, and galleries.
Enhanced User Experience Design: The front-end development created a stunning, streamlined experience that replicates the feeling of walking through GFS gardens, combining sleek, modern design with intuitive navigation that showcases featured artwork effectively.
Search Engine Optimization Integration: Comprehensive SEO implementation complemented usability improvements to increase overall site traffic and amplify results by improving visibility for potential visitors searching for cultural destinations and art experiences.
Ongoing Collaboration Framework: The project established systems for continued collaboration on web design and development projects, ensuring GFS maintains a site that consistently reflects their brand and experience to drive physical visitation.
Results: Enhanced Digital Presence and Increased Physical Visitation
The comprehensive website redesign successfully transformed GFS’s digital presence while creating measurable increases in foot traffic to their New Jersey location through improved online engagement.
Revamped Digital Brand Presence: The new website successfully communicates GFS’s unique brand through sleek, modern design that showcases featured artwork while maintaining the nuanced messaging essential to their mission of furthering contemporary sculpture understanding.
Increased Physical Visitation: Enhanced digital presence and improved user experience led directly to increased foot traffic for the New Jersey location, demonstrating successful conversion from digital engagement to real-world visitation.
Improved User Experience: Major usability and user experience improvements created a stunning, streamlined online experience that effectively replicates the in-person experience at GFS, helping potential visitors understand and connect with the destination.
Enhanced Operational Efficiency: The administrative panel provides GFS with independent content management capabilities, ensuring their website always reflects current exhibitions, featured artists, and gallery information without requiring external technical support.
Optimized Search Performance: SEO integration improved overall site traffic and visibility, expanding GFS’s reach to potential visitors searching for cultural experiences and art destinations in the New Jersey and New York region.
Sustainable Digital Foundation: The comprehensive redesign created a scalable foundation that supports ongoing collaboration and continuous improvement, ensuring GFS maintains an effective digital presence that drives continued physical visitation.
The partnership demonstrates how strategic web development and brand experience design can effectively bridge digital engagement with destination marketing for cultural institutions while providing operational efficiency and sustained business growth.
AIMG has completely revolutionized our online presence. They developed our “new” website, which just had its first birthday. In the one year that its been live, we have seen HUGE increases in our online visitation, in user engagement, and in page views. They were able to connect two different databases to our website, which means that not only are we able to sell programs online, we are also able to offer guests access to a robust and beautifully presented catalog of artwork. Joe and his team are attentive to every detail; their turnaround is fast, they are always responsive, and perhaps most valuable of all is the high level of expertise that they possess. I know that when I throw an idea Joe’s way, he will be able to counsel me, using his years of experience and the knowledge he possesses to keep me on track. They are cost-conscious, and always work to help us meet our bottom line without breaking the bank. Although Joe and his team operate at a high level, they speak in language that makes it accessible. I highly recommend AIMG for site development, maintenance, consultation and brainstorming, and social media management/campaign development.
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Quantifiable Results That Drive Industrial Growth
See how our integrated marketing system delivers measurable lead generation and revenue growth for manufacturing and B2B companies across diverse industrial sectors.
Total Fire Protection (TFP), a leader in fire and life safety services, sought to modernize its online presence and enhance lead generation in specific geographic areas and industries.
Phase 1 Technology, a vertically-integrated distributor of custom industrial vision systems, has been a client of Amplify’s since 1996. Today, Phase 1 Technology is a leading distributor of vision and machine vision systems components in North America.
Kids for Kids Foundation, a nonprofit established in 2008, focuses on supporting children and families battling catastrophic diseases. Since 2018, Amplify has collaborated with them, aiming to enhance their digital footprint and engage a broader community.
Kawasaki Robotics is leading supplier of industrial robots and automation systems. When they contacted Amplify, their web presence did not effectively showcase their robotic products – their robots solve specific needs in niche industries, but this was not properly communicated on their website.