COVID-19 Resource Center
Content is King

The 5 Keys to Creating Effective B2B Content

Content marketing is a strategy for raising your online visibility and driving search traffic by providing helpful, informative blog posts, e-books, whitepapers, and videos. Done consistently, it provides a steady stream of prospects you can develop into qualified leads. B2B content marketing is one of the most effective long-term strategies for lead generation. Over time, […]

2021 Trends

The 2021 B2B Marketing Trends You Need To Be Aware Of

Marketing technology continues to advance and drive tremendous change. B2B marketers in particular will find 2021 a year full of both challenges and opportunities. To make the most of them, seizing the emerging power of advanced marketing tools will be essential. Trends – and customers’ expectations – will be dramatically shaped by the novel customer […]

Plan 2021

Make Your 2021 Marketing Strategy in 5 Simple Steps

For B2B businesses, 2020 saw all plans go out the window. Many were put on the defensive, but the new year is an opportunity to be proactive. Customers may not be investing in solutions at the rate they were, but you can establish an effective marketing strategy and position your business to benefit from the […]

Proven Strategies for B2B Lead Generation During the Holidays

The holiday season can be a tough time for marketers to generate leads. B2B decision-makers wrap up the year with a close eye on budgets and often go into strategic “hibernation” until Q1. Your existing contacts can also go dark – after all, they are spending time away from the office. Here’s how to keep […]

What is the B2B marketing funnel and How Does it Work

The B2B marketing funnel is a way of conceptualizing the buyer journey. At each level of the funnel, marketers are called upon to ensure they have relevant, high quality content aligned with the decision-maker’s knowledge and priorities, which change throughout the process. The B2B marketing funnel helps marketing teams develop content that speaks to buyers […]

How Big Changes to Browser Settings, Cookies, & Privacy Will Affect Campaign Tracking

For years, internet marketing has depended on the cookie to track user behavior. Soon, that will change. The Google Chrome browsing team has announced that future iterations of the browser will automatically reject third-party cookies by 2022. This dovetails with global trends toward more stringent privacy protections. Here’s what to know: How have browser settings […]

SEO

How Do Internal and External Links Affect Your Blog’s SEO Ranking

Dozens of different factors influence your blog’s ranking in search: Some include: The number of “backlinks” pointing to your website Internal links leading users elsewhere on your site External links leading from your website to others How long users stay on your page and engage with it How fast your pages load How secure your […]

Marketing

How Top B2B Marketers Are Using AI

Artificial intelligence aims to equip machines to make effective decisions based on input from the environment—without having to wait for an operator. Such devices use machine learning, a process in which they gradually become more efficient at analyzing large quantities of specific data. Computers do not learn, think, or plan like human beings: However, they […]

Handshake

5 Keys to Success When Attending a Virtual Trade Show

Virtual trade shows have become extremely common in today’s post-COVID world. Adapting your skills to a virtual event can be challenging: Technology may not always work as planned, and making an authentic connection over a webcam takes practice. But, virtual events are important because they’ve replaced face-to-face gatherings (for now) and represent all the same […]

Emotions

5 Ways to Use Emotion Effectively in B2B Marketing

B2B buyers often pride themselves on data-driven decisions. But every purchase has an emotional component, and that definitely includes B2B. Using emotion in B2B is high risk and high reward: You can connect with your audience on a deeper level, but you run the risk of seeming unprofessional if you do it wrong. Here’s how […]