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How to Create a Killer B2B Marketing Plan in 2022

You shouldn’t just start doing so without a plan when you want to market your B2B products and services. You need to know precisely how to market your products and have a set plan in place for it to be effective marketing. Here’s how to create a killer B2B marketing plan! What is a Marketing […]

How to Create Fantastic Thought Leadership Content

Marketing content takes many different forms. One type of marketing content that may be ideal for your company is thought leadership content. Thought leadership content helps show potential customers why you are a leader in the industry and how this relates to the products and services you sell. Using thought leadership content with your marketing […]

What Is Revenue Marketing & How Do You Implement It at Your Business?

Marketing techniques are ways for companies to sell their products and services. By marketing these items, your business gets the word out on products and services correctly. One type of marketing strategy your company may want to use is revenue marketing. What is Revenue Marketing? Revenue marketing is a technique that involves both marketing and […]

How to Effectively Use Emotion in Marketing

Marketing strategies are a vital part of getting your business noticed. With so many marketing methods, you may wonder what type of marketing strategy is right for you. The best way to ensure top-notch marketing is to use various techniques. One strategy businesses should keep in mind is emotional marketing. What is Emotional Marketing? Emotional […]

What Is Web 3 & How Will It Impact Marketing?

When you think of the Internet, you may not realize there are different versions of this frequently used digital information source. We are now moving up to Web 3. Web 3 is the third version of the Internet. If you’re confused about what this is and how it affects you, specifically in digital marketing, don’t […]

How to Create an Editorial Calendar that Boosts Lead Generation

Businesses quickly learn that blog content is an excellent way to draw in customers. This type of online content is informative and interesting. Plus, it may have some helpful advice related to your industry. With that said, it’s important that blog content is created and published with a goal in mind and on a set […]

10 Simple Ways to Get More Quality Visitors to Your Site

As a business owner with a website, you want to use your site to the best of your ability. Your website is an excellent marketing tool once you get Internet users to visit it. You don’t just want a high volume of site visitors, you want quality site visitors. Quantity is a good thing, however, […]

How to Create Effective Marketing Emails Every Time

When email marketing is good, this type of strategy can be very effective. In fact, email marketing has a $38 return on investment for every $1 spent. With this fact in mind, it’s no wonder that email marketing continues to be used by businesses of all sizes. The one thing you must remember is to […]

How to Get Started With Account-Based Marketing

There are various times in business when marketing strategies are less than successful. These marketing strategies may target the wrong potential clients or simply not have the information needed to wow prospective customers. With account-based marketing, the chances of being successful with sales are much more likely. What is Account-Based Marketing? Account-based marketing is a […]

11 Email Marketing Strategies That Get Results

There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]