B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
HubSpot’s 2018 State of Inbound report uncovered unique problems plaguing the global B2B industry. Each one, however, can be addressed through best practices in B2B marketing and a slight rethinking of how to approach B2B marketing strategy.
In B2B marketing, the metrics that define success are slightly different. Focusing on holistic, long-term growth and customer value, there are 7 metrics that all B2B marketers should be keeping a careful eye on.
B2B social media advertising can be a cornerstone of sales strategy, but when executed poorly it can be a major waste of time and resources. Learn 4 tips to find success with B2B social media advertising.
Marketing automation software is an essential tool for compliance with the EU’s General Data Protection Regulation (GDPR). Not only will marketing automation software help achieve compliance with the GDPR, it can take marketing operations to the next level.
Like inbound marketing, inbound sales is evolving as a superior alternative to older outbound sales methods. As opposed to tactics like cold calling, inbound sales focuses on speaking to only qualified leads to maximize sales productivity.
Search engine optimization (SEO) is a core component of any digital marketing strategy. As the requirements are always changing, marketers must adapt their strategy. Read the blog to learn about the top factors influencing SEO in Google today.
Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
B2B social media advertising must take into consideration longer buying cycles and a different audience than B2C social media advertising. There are a few ways that B2B marketers can prepare for success in social media advertising.
Inbound marketing, while relatively new, is one of the most effective ways to reach prospective buyers online. Outbound marketing is an old method of reaching the masses at once. Read about the difference between the two and see how inbound marketing evolved over time.