Automation is one of the most important innovations to hit the marketing field in decades. By implementing marketing automation, you have the chance to create memorable, high-touch customer experiences no matter how big your subscriber list becomes or how many leads you must juggle. Done right, automation is an essential piece that allows you to […]
In today’s digital world, your website is your most important marketing tool. Now and then, it may be necessary to completely refresh it. While doing so, though, it’s important not to reverse the progress you’ve already made with your existing site. Here are five mistakes to be wary of in your next website redesign: 1. […]
Display Ad campaigns have traditionally been among the most challenging to plan and optimize. Marketers have long wanted new options for managing them. Now, Google is responding. Smart Display campaigns rolled out in April. They simplify and streamline advertising workflow while forgoing manual bidding strategies and other time-intensive options. How Does a Smart Display Campaign […]
Facebook is helping local businesses thrive during COVID-19 with a series of valuable new features. One of these – and perhaps the most ambitious – is Facebook Shops. Facebook Shops are customizable digital storefronts designed to help businesses bring their products online quickly. These storefronts can also be used on Instagram. Facebook Shops Represent a […]
Some brands have a way of creating powerful relationships with their customers. The compelling experiences they offer lead to deep relationships. Customers keep coming back. That doesn’t happen by accident. It’s the result of the customer-obsessed corporate culture. Customer obsession is more than having great products and services. Yes, most businesses that are customer-obsessed have […]
Case studies are in demand as some of the most compelling B2B marketing content: Case studies strengthen confidence in your brand when decision-makers are near a buy Well-researched, sophisticated case studies burnish your thought leadership credentials More than any other written content, B2B case studies serve as powerful “social proof” A good case study encapsulates […]
A remote workforce is any workforce that does not gather in a central location. Businesses that implement remote work can access talent pools from around the world. Current health and safety concerns mean many businesses are introducing remote work for the first time. The proactive management of a remote workforce can be demanding. It requires […]
Google Knowledge Panels are specialized information boxes that give search users quick access to key information about people, places, organizations, and things. Information in a knowledge panel is pulled from a variety of sources. For example, many knowledge panels about plants and animals leverage information from Wikipedia. There are two kinds of Knowledge Panel: Local […]
Across industry, size, and budget categories, one thing is for certain: B2B decision-makers don’t want to be marketed to. With limited time and plenty of other things competing for their attention, decision-makers have high expectations for brands like yours. They want helpful, informative digital content they can put into action: That means concrete solutions to […]
Getting quality leads in the B2B space is no small feat. Qualified leads must have a clear understanding of their business problem, a relatively urgent desire to solve it, and both the budget and institutional will to implement the solution. The best strategy for quality B2B leads might just be interactive webinars. In fact, 73% […]