How a CRM Can Transform Your Marketing and Sales Funnels
More enterprises are moving toward Customer Relationship Management (CRM) as a means of accelerating sales, marketing, and day-to-day operations.
AIMG Rebrands as Amplify Industrial Marketing & Guidance in 2018
For the past 25 years, AIMG has provided integrated B2B marketing services in the industrial sector. Now, as a result of long-standing client growth and expansion into new markets, AIMG has rebranded as Amplify Industrial Marketing & Guidance.
How Hyper-Personalization Transforms Content Marketing Efforts
Businesses serious about content marketing success should dig deep into how they can capture data and recombine it into custom-tailored personalized content.
How Do B2B Marketers Justify Social Media Spend and How Do They Achieve Social Media ROI?
Social media is one of the largest and most disruptive trends to touch the world of marketing. However, even top B2B marketers can have problems with one of the most basic and important questions: What is social media ROI?
SEO Strategy and the Reality of Linkless Backlinks
Linkless backlinks – also called brand mentions – are emerging as a complement to standard backlinks.
Google Adwords’ Expanded Customer Match Tool Delivers More Targeting Options Than Ever
The new targeting options with AdWords' expanded customer match tool can vastly enhance a wide range of advertising campaigns
Voice Search Has Changed and Your SEO Marketing Must Adapt
Voice search has the potential to completely transform how people conduct searches and sort information.
How Keyword Cannibalization Could Be a Surprising Opportunity in SEO
Don’t fear keyword cannibalization: It could even help new customers find you more easily.