Reviewing analytics

Google Universal Analytics Deadline Set for July 1: Take These Steps to Save Your Data

In business, good data is the lifeblood of decision-making. Companies, large and small, rely on information to make decisions. Over the past 18 years, Google Analytics has become the key tool for analyzing website activity, providing the data that drives business. Google’s measurement solution made it fairly simple for even […]

Digital Accessibility

Navigating Digital Accessibility in the B2B Sector in 2024 and Beyond

Digital Accessibility and Compliance in B2B and Industrial Sectors The B2B sector has experienced a profound transformation, particularly noticeable post-2020. The disruptions caused by the pandemic have necessitated a swift transition to digital platforms. This shift is more than a mere change in tools; it signifies a fundamental evolution in how B2B companies conduct business, […]

Enhancing Your Digital Strategy with Google Analytics 4 and Google Signals

We are living in an increasingly digital world, where understanding your audience’s behavior across different platforms and devices is critical for business success. To help you gain this understanding, Google has developed powerful tools like Google Analytics 4 (GA4) and Google Signals. In this post, we will delve into these tools, explaining what they are, […]

What a Cookie-less World Means for SEO and Marketing

Introduction In today’s digital landscape, cookies are crucial in tracking user behavior and enabling personalized advertising. However, the cookie-based marketing model is undergoing a significant transformation with increasing privacy concerns and evolving regulations. Business owners need to grasp the concept of cookies, comprehend the difference between first-party and third-party cookies, and understand how the absence […]

The End of Universal Google Analytics: What You Need to Know!

Google Analytics was always considered one of the company’s flagship tools. Website owners rely on its data to assess website performance and, specifically, track user behavior. Starting July 1st, 2023, the platform will undergo a major overhaul. Instead of previous Google Analytics 3, or Universal Analytics (UA), users will switch to Google Analytics 4 (GA4). […]

20 Must-See Call-to-Action Examples + How to Write Compelling CTAs

When you create marketing content for your B2B company, it’s essential to include many different parts to make it effective. One part of an effective marketing content piece is the call to action or CTA. It’s essential to have a CTA in your marketing content and ensure it’s an effective one. Here’s how to do […]

How to Do B2B Storytelling Like a Pro

When you market your products and services, you want to do so excitingly. You don’t just want to publish content on what the products and services are in general. You want to make them as enjoyable as possible, so people must buy them immediately! The task can be accomplished with marketing storytelling. What is Marketing […]

6 SEO Trends You Should Be Leveraging Right Now

There are many strategies you can use to accomplish effective marketing. You want to ensure you use as many as possible, especially the best ones. Search engine optimization, or SEO, is a marketing technique your company should often use. What is SEO? SEO is using keywords in the content to draw site visitors in through […]

How to Create a Killer B2B Marketing Plan in 2022

You shouldn’t just start doing so without a plan when you want to market your B2B products and services. You need to know precisely how to market your products and have a set plan in place for it to be effective marketing. Here’s how to create a killer B2B marketing plan! What is a Marketing […]

How to Create Fantastic Thought Leadership Content

Marketing content takes many different forms. One type of marketing content that may be ideal for your company is thought leadership content. Thought leadership content helps show potential customers why you are a leader in the industry and how this relates to the products and services you sell. Using thought leadership content with your marketing […]

What Is Revenue Marketing & How Do You Implement It at Your Business?

Marketing techniques are ways for companies to sell their products and services. By marketing these items, your business gets the word out on products and services correctly. One type of marketing strategy your company may want to use is revenue marketing. What is Revenue Marketing? Revenue marketing is a technique that involves both marketing and […]

How to Effectively Use Emotion in Marketing

Marketing strategies are a vital part of getting your business noticed. With so many marketing methods, you may wonder what type of marketing strategy is right for you. The best way to ensure top-notch marketing is to use various techniques. One strategy businesses should keep in mind is emotional marketing. What is Emotional Marketing? Emotional […]