5 Important Content Marketing Trends for 2020

5 Important Content Marketing Trends for 2020

Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and capture interest from leads, informative and helpful content is essential. That’s especially true in the B2B world. Although content marketing best practices are still taking shape, content trends still come […]

B2B Blogging in the 21st Century: Your How To Guide

B2B Blogging in the 21st Century: Your How-To Guide

B2B blogging has evolved a lot over the last several years. It’s no longer enough to use a B2B blog as an extended product catalog. Instead of talking about your company and what it can do, customers are interested in hearing how you can benefit them. Your B2B blog is your first opportunity to showcase […]

7 Simple Ways to Increase Your B2B Sales

7 Simple Ways to Increase Your B2B Sales

Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]

How to Create a Successful B2B Social Media Strategy

How to Create a Successful B2B Social Media Strategy

Social media has an important role to play in B2B marketing: It can spur engagement, raise brand awareness, and enhance user loyalty. That ultimately means a higher lifetime value and lower turnover for your established customers. However, when it comes to B2B social media, not all platforms are created equal. Study after study has shown […]

SEO vs PPC: Which Is Best for Your Brand?

SEO vs PPC: Which is Best for Your Brand?

Website visibility is of the utmost importance if you want to stay ahead of the competition and compete in the online realm. Search engine optimization (SEO) and pay-per-click (PPC) are some of the processes that can increase the quality and quantity of website traffic. One of the most important digital marketing decisions is this: “Should […]

7 Essential Elements of a Small Business Website

7 Essential Elements of a Small Business Website

A small business may not have the long history or large team of its competitors. However, there is one area where looking as professional as your rivals is simply a matter of putting in the effort: Your small business website. When your website has all the features it needs, it conveys prestige to visitors. Don’t miss […]

Google Mobile-First Indexing Facts and Myths

Google Mobile-First Indexing Facts & Myths

Search is changing, and Google is changing with it. More search traffic now originates from a mobile device than from a desktop computer. With this in mind, Google now uses the mobile version of your site as the definitive “copy” that determine search rankings. This is referred to as “mobile-first indexing,” and understandably, it has […]

Online Marketing: What Is a Landing Page?

Online Marketing: What is a Landing Page?

Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to get people to sign up, download, or buy. This is true of your blog posts as well as structural pages like your “About Us” page. Enter the landing page – […]

How to Build a Successful B2B Website That Generates Leads

How to Build a Successful B2B Website That Generates Leads

B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]