Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
B2B social media advertising must take into consideration longer buying cycles and a different audience than B2C social media advertising. There are a few ways that B2B marketers can prepare for success in social media advertising.
Inbound marketing, while relatively new, is one of the most effective ways to reach prospective buyers online. Outbound marketing is an old method of reaching the masses at once. Read about the difference between the two and see how inbound marketing evolved over time.
Content marketing has rapidly gained popularity in the last few years, and because of this, search engines are crowded with content. It’s more important than ever that your content stands out from the crowd. Read the blog to learn some tricks for writing better content than your competitors.
Social media is a powerful marketing tool for any company, but it’s underutilized in the B2B sector. Many B2B marketers say they have a social strategy, but very few have one written down. Read the blog to see how you can create a B2B social media strategy that works.
Inbound B2B marketing techniques are driving marketing and sales departments closer together. It’s important the two departments are aligned so that marketing can handoff qualified leads and sales can close on more frequently on interested buyers.
AdWords for B2B marketing is different than B2C marketing, particularly for companies with long sales cycles where revenue can be harder to attribute to the proper marketing channels.
It can be difficult to attribute revenue to individual pieces of content, but it’s still important to understand ROI to justify content marketing spend.
