B2B account-based marketing is a relatively new way for B2B marketers to focus in on potential customers and deliver customized messaging for engagement.
The Google Ads interface is a major improvement over the old one, but it also comes with a number of new features. Read the blog to leverage these for yourself.
B2B marketers have a major responsibility to improve customer lifetime value. Read the blog to find 8 ways B2B marketers can increase customer lifetime value.
Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
