Top 5 Social Media Metrics for Marketers

Top 5 Social Media Metrics for Marketers

Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
How to Create Thoughtful Webinars for Lead Generation

How to Create Thoughtful Webinars for Lead Generation

Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.