Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
The ideal keyword density for a piece of content doesn’t exist. In content marketing, using keywords naturally and speaking to the reader is far more effective. Read the blog to see why keyword density is nothing but a myth.
There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
Predictive analytics in the B2B sector go beyond past and present data analysis and offer likely predictions of future trends. Using machine learning and AI techniques, B2B marketers can take lead generation to new heights with predictive analytics.
The Bing ads platform can deliver meaningful results for PPC advertisers, especially in the B2B sector. The rollout of two new automated advertising features will be an even greater benefit for B2B marketers.
B2B mobile marketing needs to be a high priority in any marketing strategy today. After two major algorithm updates this year, Google has prioritized mobile search. Additionally, the B2B audience is changing as millennials become more influential. Learn why B2B mobile marketing has grown drastically in importance in the past year.
Google Tag Manager (GTM) simplifies the process of managing and tracking third-party services on your website, saving time and money on development resources. See how using GTM on your website can benefit you.