COVID-19 Resource Center

8 Proven Strategies to Increase Customer Retention

Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]

How to Perform Market Research Like a Pro

As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]

10 Essential Tips for SEO in 2022

There are certain marketing strategies all businesses should use. Search engine optimization is one of them. Search engine optimization, or SEO, helps draw people to your website. Once on your website, you can take over selling your products and services with ease. It’s important to know not only how to pursue SEO strategies but the […]

Why Your Small Business Needs a Blog in 2022

Content marketing is an essential strategy for B2B companies. With the right content, you can draw in potential customers and turn them into actual clients…if you know how to use the right content marketing strategies! One type of content marketing your business should pursue is marketing via blogs. What is a Blog? A blog is […]

10 Actionable Strategies to Prevent Customer Churn

As a B2B company, it’s vital to keep your customers coming back for more products and services. After all, customer retention is an important part of your bottom line sales figures. On the opposite of customer retention is customer churn. And this is something your business wants to avoid. What is Churn? Customer churn is […]

Features Vs. Benefits: How to Tell the Difference & Use Them Effectively in Marketing

Marketing is a business strategy that has moving parts to it. There are many aspects that are essential for you to have in order for your marketing campaign to be the best it can be. Two vital marketing components include features and benefits. These concepts may sound similar but they are very different and should […]

What Is Customer Lifetime Value & How Do You Calculate It

When you construct your marketing strategies and consider your customer relationships, there are business metrics that factor into this aspect. One type of business factor that you must determine is customer lifetime value, or CLV. CLV is the measurement of how much a business may expect to earn from an average customer during the business […]

How to Improve Your Site’s Google Search Ranking

As a business owner, you want your company’s offerings to be seen in many different ways. One way to market your business products and services is through online means. If you want your products and services to reach a large number of Internet users, achieving a high Google search ranking is essential. Why the Search […]

12 Expert Email Marketing Tips for 2022

Marketing tools provide ways for businesses to reach their current clients and future customers. One marketing tool that’s essential, especially for B2B businesses, is email marketing. This type of online marketing reaches people via their email addresses and is a way to advertise current products and services.  It’s vital to keep up with the latest […]

How to Find QUALITY B2B Leads

In the B2B world, it’s imperative to always be on the hunt for quality leads. Leads are what gain business for your company and make selling your product or service much easier. Quality B2B leads differ from ordinary leads as you want the best connections not just any connection. Finding High-Quality Leads Is Necessary It’s […]