Learn more about the importance of refreshing your company’s website by reading our latest post on the AIMG blog.
Read the AIMG blog to get insight on correcting the most common slipups in content marketing.
It wasn’t long ago when major changes in Google’s search algorithm would capture headlines around the Web. These days, the Big G is more subtle about what goes on behind the curtain – but the rules of search engine optimization continue to evolve. Google is relying more on AI to power its search engine, so changes are happening […]
An email marketing list is one of the most effective lead generation tools you can have. Not only can you catalyze sales, but you’ll also build a strong relationship with leads while they are deciding which solution works best for them. When executed correctly, email marketing campaigns have tremendous ROI. The larger the list, the […]
Social media has transformed selling in the digital age. But there are still lots of misconceptions about where, exactly, social media fits in the B2B marketing mix. Many business leaders believe there is no place for them in the social sphere. Done correctly, a B2B social media strategy has clear advantages: It helps you establish your […]
B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]
In today’s world, an effective B2B lead generation strategy needs a strong digital component. That’s especially true in the medical industry! Long lead times, ever-tightening budgets, and challenging requirements mean that a proactive approach is essential. It’s no longer enough to rely on industry events or business networking to produce a steady stream of qualified leads. […]
LinkedIn has long been recognized as the #1 source of B2B leads on today’s Web. Unlike other social networks, it provides you with an unprecedented opportunity to speak to decision-makers who are both conscious of success and savvy in business. With the right techniques, you can home in on an audience that’s both motivated to […]
Video is the most powerful content on social media. Compared to a blog post, a quick video is much more likely to stop your viewers in their tracks, get their attention, and get shared with others who might watch it. More brands are ramping up social media video production efforts, so it’s crucial to maximize […]
Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and capture interest from leads, informative and helpful content is essential. That’s especially true in the B2B world. Although content marketing best practices are still taking shape, content trends still come […]