COVID-19 Resource Center

10 Halloween Marketing Ideas to Generate Leads

A top marketing campaign helps your company generate leads to sell your products and services. Therefore, you want your marketing strategy to be a step above the rest. By creating topical marketing campaigns, you can attract the attention of potential clients and generate leads. With Halloween approaching, you have a prime opportunity to test this […]

How to Enhance Customer Experience

Raising lifetime value from existing customers is the most efficient way to improve revenue, especially in the industrial sector. To achieve that, companies need to focus on customer experience. What Is Customer Experience? Customer experience is more than customer service. It is everything that makes up the customer’s perception of and sentiment around your brand […]

8 Things You Must Check Before Sending an Email

According to Harvard Business Review, professionals receive about 120 new emails each day. That represents a huge number of opportunities for an email mishap to cause grief. Risks of Not Double Checking Before Hitting “Send” We have all sent an email that, in hindsight, we perhaps shouldn’t have. Most “problem emails” aren’t blow-up confrontations, of […]

10 Ways to Help Your Site Rank Higher

Your visibility in search determines whether you can achieve a steady stream of leads through your website. The key metric in higher visibility is site ranking. What Is Site Ranking? “Site ranking” or “search rank” refers to where your website appears on a Google search results page. You have a different ranking for each keyword […]


7 Proven Ways to Retain Customers

Customer retention is much less costly and time-consuming than new customer acquisition. Yet, many firms in the industrial space miss opportunities to build client relationships that stand the test of time. The Risk of Not Retaining Customers Customer retention provides bedrock stability to your business. It is easier to know how much you can expect […]

15 Proven Ways to Grow Your Email List

An email list is one of the most powerful marketing resources any brand can have. As soon as your website goes live, it’s crucial to make building your email list part of your efforts. But many business leaders, especially in the B2B world, are not yet clear about the immense influence an email list can […]

2021’s Top 8 Marketing Challenges

In 2020, much B2B activity was frozen in time. But B2B decision-makers continued to refine their preferences and expectations. Those changes created the seeds of marketing trends industrial companies must face today. Risk of Not Being Aware of Upcoming Marketing Challenges Even the savviest B2B buyers are very different today than they were twelve months […]

How to Create & Achieve Marketing Goals in 2021

As B2B buying and selling ramp up after the pandemic, it is more important than ever to have the right goals in place. Without them, you’ll risk missing out on great opportunities in the second half of 2021. Benefits of Effective Goal Setting Goal setting should be step one in any endeavor. Knowing your goal […]

Website Launch Checklist: 30 Things to Check Before Going Live

If you don’t have a modern website in 2021, it’s very difficult to keep your business afloat. But website launches are complex, and a poor launch can damage your reputation. Why Website Launches can Have so Many Challenges Website launches have many “moving parts.” A site must anticipate user needs and serve them in hundreds […]