COVID-19 Resource Center

The 9 B2B Marketing KPIs You Need to Start Tracking

A Key Performance Indicator (KPI) is a metric that clarifies the impact of your marketing. By tracking KPIs over time, you know which campaigns are performing well and see the impact of adjustments you make. While it may be enough to follow social media engagement, website hits, and conversion rates in B2C, B2B enterprises must […]

How to Build Effective B2B Buyer Personas

Any B2B enterprise starts with your knowledge about your prospective customers. You have to know what their needs are and how to serve them. Over time, however, your initial assumptions can fall out of date. If you “lose touch” with decision-makers and their preferences, it becomes harder to align your products, services, and customer care […]

The Top 5 Ways to Engage Your Customers on Social Media

How do you know social media is making a real difference for your business? The answer is engagement. Social media engagement is a measure of users’ concrete involvement with social content. “Likes,” shares and subscribes are all measures of engagement. Although some types of engagement are more useful than others, good content inspires engagement regularly. […]

Do Facebook Ads Really Work for B2B Businesses?

What do the latest digital marketing statistics say about Facebook ads for B2B? Facebook ads are known as a method for driving “overnight” traffic to any consumer business. But can they be as effective in the B2B marketplace? Researchers around the world probed deeper and made these discoveries: More than 90% of marketers surveyed are […]

Why Developing Buyer Personas Is So Important

A buyer persona is a representation of one type of buyer of your products. You create personas by listing all of your knowledge and assumptions about a customer: Who they are, where they work, and what their key business problems are. By planning your marketing efforts with one of these personas in mind, you can […]

How To Write Content That Doesn’t Suck

Web content is everything you create for online consumption that communicates your brand. Brands are motivated to create content because it attracts organic search traffic. But, sadly, most content sucks. It’s written to move metrics, not people. And it shows. But every B2B brand needs to publish content to be seen as an authority. So, […]

Staying Connected with Clients During Social Distancing

Stay-at-home mandates – and all the social distancing necessary to stay safe – is changing the way businesses communicate with their clients. With face-to-face interactions on pause, for the time being, it’s crucial to find fresh ways to keep relationships strong. Entire market segments are rapidly transitioning to digital communication. Odds are that your brand […]

5 Questions To Ask When Hiring a B2B Marketing Agency

Hiring a B2B marketing agency helps you get more ROI from your marketing budget. You will be able to quickly see which initiatives are producing results and which ones aren’t, helping you optimize your spending. Plus, you can stay focused on the things you do best. However, not all B2B marketing agencies will be a […]

Mistakes to Avoid in Email Marketing

When it comes to marketing your business, you cannot afford to ignore a tool as valuable as email marketing. It’s an incredible opportunity to reach potential customers: In 2019, there were 3.9 billion global email users. That number is expected to grow to 4.3 billion by 20231 Email is becoming even more popular and ubiquitous: […]

How Will COVID-19 Affect Conferences For 2020 And Beyond

Industry conferences are just one of many things being affected by the COVID-19 pandemic. Even avid conference-goers are reconsidering plans in light of the health threat. More than 250 marketers from the U.S., Europe, and Asia responded to a recent research survey, with 66% saying they would only attend virtual events unless a COVID-19 vaccine […]