Strategy + Buyer Persona Development
To remain relevant in a competitive landscape, the starting point to developing a strategy is a deep understanding of buyer personas - those who influence or make decisions about your products and services.
As opposed to need an overhaul every couple of years, we take a Growth-Driven Design (GDD) approach to industrial website design. With constant and continuous iteration of a launchpad website, small tests and modifications over time improve the efficacy of every call-to-action and lead capture form.
Web + Application Development
Discover powerful, conversion-centric web and application development solutions that set your business apart from the competition and act as the hub of your digital marketing efforts.
Content Marketing Strategy
Quality content does more than expand your conversion pipeline; It's also a powerful, authority-building tool that increases your brand's visibility and magnifies the impact of your inbound marketing machine.
Email + Marketing Strategy
By streamlining the process by which you categorize and nurture leads, marketing automation can close the loop between your organization's marketing activities and its sales force or development office. In turn, this increases efficiency within your funnel and improves the likelihood that you'll capitalize on every new prospect generated.
Digital / Inbound Marketing
Inbound marketing uses the power of engaging content to convert your business to business marketing site's visitors into customers—and then brand evangelists.
Business Development Consulting
Your business needs go beyond the scope of digital marketing. The primary goal is bottom line growth. Whether it’s sales training or contract negotiation, business development consulting services support your true goals.
Support + Consulting Services
Industrial marketing is most effective when closely aligned with sales and executive leadership goals. See how analytics, hosting, attribution modeling and more help you get the most out of your industrial marketing investment.
From the development and deployment of our online application for life-long surveillance of thyroid cancer care management, to our Foundation’s core website, and supporting our many important initiatives, Joe & his team go well beyond providing stellar service and support - they show they actually care.
- Erika A. Rauscher, Executive Director
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