Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to get people to sign up, download, or buy. This is true of your blog posts as well as structural pages like your “About Us” page. Enter the landing page – […]
B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]
Read our Industrial Marketing blog to learn the importance of mobile-first indexing in a B2B buyer journey and why your website should get on board.
Read our Industrial Marketing blog to discover how LinkedIn can be leveraged to drive traffic to your B2B website and increase ROI.
Read our Industrial Marketing blog to learn how to fix internal link mistakes to boost search visibility and improve user experience on your website.
Amplify Industrial Marketing + Guidance has been awarded Top Creative & Design Agencies in New Jersey in Clutch’s 2019 report on leading B2B firms.
Read our Industrial Marketing blog to learn the different search engine optimization [SEO] tips to implement in order to rank higher on Google.
Read our Amplify Industrial Marketing Blog to find out how you’re able to increase your page’s Facebook reach through different video marketing strategies.
In terms of B2B marketing, LinkedIn remains the biggest source of traffic to B2B websites and digital content. Most experts believe it is the #1 source of B2B leads online and by far the best social network for sales. Even so, many B2B enterprises aren’t fully leveraging LinkedIn’s value to increase website traffic. Here’s how to use […]
Mobile-first indexing is Google’s new way of using a website’s mobile version for indexing purposes as opposed to indexing the desktop version to evaluate content. It doesn’t mean that desktop-only sites will be penalized, but over time, it could increase the ranking possibilities of mobile-friendly websites. Google prefers website-friendly sites for multiple reasons, including but […]