There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
Predictive analytics in the B2B sector go beyond past and present data analysis and offer likely predictions of future trends. Using machine learning and AI techniques, B2B marketers can take lead generation to new heights with predictive analytics.
The Bing ads platform can deliver meaningful results for PPC advertisers, especially in the B2B sector. The rollout of two new automated advertising features will be an even greater benefit for B2B marketers.
B2B mobile marketing needs to be a high priority in any marketing strategy today. After two major algorithm updates this year, Google has prioritized mobile search. Additionally, the B2B audience is changing as millennials become more influential. Learn why B2B mobile marketing has grown drastically in importance in the past year.
Google Tag Manager (GTM) simplifies the process of managing and tracking third-party services on your website, saving time and money on development resources. See how using GTM on your website can benefit you.
Interactive content is a proven way to boost engagement and provide audiences with content they want. Most see it as a B2C format, but there are well-defined ways that B2B marketers can leverage interactive content to drive leads.
B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
HubSpot’s 2018 State of Inbound report uncovered unique problems plaguing the global B2B industry. Each one, however, can be addressed through best practices in B2B marketing and a slight rethinking of how to approach B2B marketing strategy.