When email marketing is good, this type of strategy can be very effective. In fact, email marketing has a $38 return on investment for every $1 spent. With this fact in mind, it’s no wonder that email marketing continues to be used by businesses of all sizes. The one thing you must remember is to […]
There are various times in business when marketing strategies are less than successful. These marketing strategies may target the wrong potential clients or simply not have the information needed to wow prospective customers. With account-based marketing, the chances of being successful with sales are much more likely. What is Account-Based Marketing? Account-based marketing is a […]
There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]
Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]
As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]
There are certain marketing strategies all businesses should use. Search engine optimization is one of them. Search engine optimization, or SEO, helps draw people to your website. Once on your website, you can take over selling your products and services with ease. It’s important to know not only how to pursue SEO strategies but the […]
Content marketing is an essential strategy for B2B companies. With the right content, you can draw in potential customers and turn them into actual clients…if you know how to use the right content marketing strategies! One type of content marketing your business should pursue is marketing via blogs. What is a Blog? A blog is […]
As a B2B company, it’s vital to keep your customers coming back for more products and services. After all, customer retention is an important part of your bottom line sales figures. On the opposite of customer retention is customer churn. And this is something your business wants to avoid. What is Churn? Customer churn is […]
Marketing is a business strategy that has moving parts to it. There are many aspects that are essential for you to have in order for your marketing campaign to be the best it can be. Two vital marketing components include features and benefits. These concepts may sound similar but they are very different and should […]
When you construct your marketing strategies and consider your customer relationships, there are business metrics that factor into this aspect. One type of business factor that you must determine is customer lifetime value, or CLV. CLV is the measurement of how much a business may expect to earn from an average customer during the business […]