Getting quality leads in the B2B space is no small feat. Qualified leads must have a clear understanding of their business problem, a relatively urgent desire to solve it, and both the budget and institutional will to implement the solution. The best strategy for quality B2B leads might just be interactive webinars. In fact, 73% […]
Google has announced that product listings and shopping ads will soon be free to merchants in the United States. These services will be placed on the same footing as Google Search, where all eligible sites appear free of charge. The changes will be active for all Google users in the U.S. before the end of […]
In an effort to support small and medium-sized businesses during the COVID-19 pandemic, both Google and Facebook will be providing assistance to small businesses through a combination of programs. Not all details are available yet, but here’s what we know: GOOGLE: Google will be providing ad credits to active SMB advertisers enabling them to advertise […]
When it comes to marketing and generating sales, it’s crucial to target your potential client base and acquire quantifiable leads. If your only strategy has been to cast your nets out into the wide world, then it’s time to examine a strategy that has the potential to exponentially increase the combined value of your sales […]
A message from Amplify’s Founder & President, Joe DeMicco: The rapidly evolving COVID-19 situation is impacting each of us in different ways. Prior to the NYS mandate, enforcing full on-site workforce reduction of non-essential businesses beginning March 22, we had implemented our Business Continuity Plan for the well-being of our staff and clients. Additionally, all […]
Research from Gartner indicates that about 77% of B2B buyers still consider making a purchase time-consuming and complicated. Despite huge advances in technology, most B2B firms haven’t yet made the most of new opportunities to respond to their clients’ needs. And in the entire B2B landscape, industrial marketing strategy might be furthest behind. But that […]
A message from Amplify’s Founder & President, Joe DeMicco: In light of developing challenges, and fears, growing around the Coronavirus, I wanted to share some steps we have taken within our organization to ensure business continuity that our clients can count on. Businesses like ours (and yours) cannot shut down during this unnerving time, but […]
B2B content marketing is poised to come into its own in 2020 and beyond. Just like their counterparts in B2C marketing, B2B marketing professionals must be ready to evaluate changing buyer needs and adapt their approach accordingly. Content marketing is shaping up to be the most powerful deciding factor in online visibility. This is likely […]
Competitive research in marketing is an important, but often overlooked discipline. Using competitive research the right way helps you to avoid wasting time reinventing the wheel. There’s nothing unethical about taking inspiration from the ideas that work for your peers and competitors – you’ll still need to stamp them with your own perspective and expertise. […]
A buyer persona is a detailed summary of one kind of buyer for your products or services. The buyer persona represents a single-use case. In other words, it summarizes one type of buyer who has clear, specific goals in mind when choosing your product. Buyer personas are valuable for many reasons: They make content marketing […]