Online Marketing: What Is a Landing Page?

Online Marketing: What is a Landing Page?

Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to get people to sign up, download, or buy. This is true of your blog posts as well as structural pages like your “About Us” page. Enter the landing page – […]

How to Build a Successful B2B Website That Generates Leads

How to Build a Successful B2B Website That Generates Leads

B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]

How to Rank on Google: 7 Crucial SEO Tips

How to Rank on Google: 7 Crucial SEO Tips

Read our Industrial Marketing blog to learn the different search engine optimization [SEO] tips to implement in order to rank higher on Google.


B2B Marketing: How to Use LinkedIn to Drive Website Traffic

In terms of B2B marketing, LinkedIn remains the biggest source of traffic to B2B websites and digital content. Most experts believe it is the #1 source of B2B leads online and by far the best social network for sales. Even so, many B2B enterprises aren’t fully leveraging LinkedIn’s value to increase website traffic. Here’s how to use […]

Google Mobile-First Indexing: How to Leverage the B2B Buyer Journey

Mobile-first indexing is Google’s new way of using a website’s mobile version for indexing purposes as opposed to indexing the desktop version to evaluate content. It doesn’t mean that desktop-only sites will be penalized, but over time, it could increase the ranking possibilities of mobile-friendly websites. Google prefers website-friendly sites for multiple reasons, including but […]