When email marketing is good, this type of strategy can be very effective. In fact, email marketing has a $38 return on investment for every $1 spent. With this fact in mind, it’s no wonder that email marketing continues to be used by businesses of all sizes. The one thing you must remember is to ensure the email marketing is good in order for it to work as it should.
Risk of Bad Email Marketing
If you use email marketing but it’s not effective, you won’t get the results you need. If your email marketing is less than satisfactory, you won’t realize sales from this type of communication. You also won’t build your client list as you should. And, in fact, if your email marketing isn’t good, it could turn people away from your business for good. Therefore, it’s essential to have a proper email marketing strategy in place.
Factors That Make a Good Marketing Email
There are certain factors that make a good marketing email. Here are some things that make your marketing email beneficial:
- Enticing subject line
- Inviting color scheme
- Proper timing of sending/receiving emails
- Sells benefits, not features
- Easy-to-read design
- Proper audience targeting
With these factors in mind, you can create the best possible marketing email.
Checklist to Ensure Your Marketing Emails Will Be Effective
Before you send out your prepared marketing email, ask the following questions:
- Does the subject line draw the reader in?
- Are the colors and text inviting and easy to read?
- Are you sending the email at the right time?
- Does the email sell benefits, not features?
- Are you targeting the right audience?
When you consider this checklist, you are well on your way to sending out an effective marketing email. Make sure you’re really doing a great job by getting help from an email marketing professional!