Leading machine vision solutions provider Phase 1 Technology has expanded its product line to include integrated high powered microscope systems for component inspection and measurement applications. AIMG | Accurate Imaging, Phase 1 Technology's strategic marketing consultants, worked with President Rusty Ponce de Leon and his east coast sales team, where the product will initially launch, to develop marketing materials and a plan.
AIMG's CEO and Senior Consultant Joseph DeMicco and Senior Copywriter Patricia Sonego went onsite to work closely with Phase 1 to prepare for this very critical launch. After an intensive fact-finding process, both short-term and long-term plans were developed. In addition to developing a name for the entire line of Phase 1's metrology microscope systems, AIMG created support materials for Phase 1's itinerant sales force, product pages for the website, product call-out buttons for the website, digital images for print and web use, an email marketing campaign, trade show display design and audio visuals, 4-color process product sell sheets, a designated 800 line for tracking and reporting, and a sophisticated lead tracking application that aggregates and reports on all aspects and stages of Phase 1's selling process.
AIMG | Accurate Imaging worked closely with Phase 1 Technology to plan for all aspects of their new product line, including clearly defining target audiences, the creation of effective collateral marketing materials, a calendar of marketing initiatives, tracking and reporting systems in place, and even the preparation of an executive binder to provide goals and progress reports at-a-glance.
AIMG continues to work with Phase 1 Technology as the product launches nationwide and worldwide.
About Phase 1 Technology
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Phase 1 Technology Corp. is a vertically integrated distributor of customer-tailored machine vision solutions. Phase 1 Technology offers an extensive inventory of the industry's premier manufacturers of CMOS and CCD camera products and software, machine vision lighting, image acquisition boards, lenses and more. For more information, visit www.phase1tech.com.