A small business may not have the long history or large team of its competitors. However, there is one area where looking as professional as your rivals is simply a matter of putting in the effort: Your small business website. When your website has all the features it needs, it conveys prestige to visitors. Don’t miss […]
Search is changing, and Google is changing with it. More search traffic now originates from a mobile device than from a desktop computer. With this in mind, Google now uses the mobile version of your site as the definitive “copy” that determine search rankings. This is referred to as “mobile-first indexing,” and understandably, it has […]
Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to get people to sign up, download, or buy. This is true of your blog posts as well as structural pages like your “About Us” page. Enter the landing page – […]
B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]
Read our Industrial Marketing blog to learn the importance of mobile-first indexing in a B2B buyer journey and why your website should get on board.
Mobile-first indexing is Google’s new way of using a website’s mobile version for indexing purposes as opposed to indexing the desktop version to evaluate content. It doesn’t mean that desktop-only sites will be penalized, but over time, it could increase the ranking possibilities of mobile-friendly websites. Google prefers website-friendly sites for multiple reasons, including but […]