Google has made it abundantly clear that the web of the future will be encrypted. The messages you’re seeing are only the first phase of a unilateral shift to HTTPS. Soon, all non-HTTPS pages will be clearly labeled as insecure.
While security is important, there are other benefits to switching to HTTPS too. Many of these are driven by Google’s desire for widespread implementation of data encryption, but, you stand to benefit nonetheless.
On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.
As brands incorporate innovative digital elements into their strategies, integrated marketing becomes more important. What is integrated marketing? While everyone seems to have a definition, it’s easiest to think of it this way: Integrated marketing synthesizes all digital and traditional marketing channels to ensure brand consistency across every customer interaction.
A blog is an indispensable part of your company’s public image. It helps you strengthen your brand, connect with prospects, and demonstrate your unique value. A successful blog is an immense asset in both B2B and B2C industries. Still, even with a clear brand and strong product portfolio, many mistakes can sink a blog.
In today’s world, a website is essential. That said, too many business owners look at the many factors of developing a Web presence and consider taking an easy way out. While building your own site can be fun – and deferring it to a neighbor kid or friend is tempting – doing either runs the risk of leading your brand into digital obscurity.
Conventional wisdom has long said manufacturers don’t need to focus on having a good website. Until recently, many companies managed to keep pace with the market – if barely – by relying on a handful of long-term, high-value clients.
New and established brands need to prioritize digital differentiation.