7 Essential Elements of a Small Business Website

A small business may not have the long history or large team of its competitors. However, there is one area where looking as professional as your rivals is simply a matter of putting in the effort: Your small business website. When your website has all the features it needs, it conveys prestige to visitors.

Don’t miss out on these essential elements of your small business site:

1.Excellent Content

Content is at the heart of every effective B2B site. Your content should be informative, helpful, and useful. By addressing leads’ business problems, you preview the value you can offer them. “Content is king” because it serves these functions while raising your visibility in search.

2.Responsive Layout

More Web traffic now comes from mobile devices than from desktops. A responsive design for your site ensures you will provide an intuitive experience regardless of what device type is used.


Many websites suffer from default text that is too small or has other readability issues. Make sure your typeface is easy to read, with sufficient whitespace and contrast against the background.

4.Multimedia Content

Video is becoming integral to high-converting B2B sites. People are far more likely to enquire or purchase a product if they get to see a video. Static photos and illustrations should also be used liberally. Ideally, your video content strategy will include a YouTube presence.

5.7 Essential Elements of a Small Business WebsiteCustomer Service

Prospective customers have questions, and the answers must be easy to find. Many B2B firms are implementing AI chat-bots or live chat interfaces where questions can be asked on any page.

6.Social Media Integration

Social media provides an important function in B2B: It demonstrates that the site is active, it is continuing to be updated, and that your team is on the cutting edge. LinkedIn is especially crucial.

7.Clear Paths to Conversion

To add to your bottom line, your small business website must move leads through the buyer journey to become customers. Each piece of content must be optimized for a specific step of the journey, whether you want leads to subscribe to your email list, request a demo, or make the final purchase.

Customer Relationship Management (CRM) software makes it easier to track the lead life-cycle from within your site and beyond.

Make sure you’re getting the right features in your CRM: Find out what you need when Choosing a CRM Software Solution for Your Business.