B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]
Mobile-first indexing is Google’s new way of using a website’s mobile version for indexing purposes as opposed to indexing the desktop version to evaluate content. It doesn’t mean that desktop-only sites will be penalized, but over time, it could increase the ranking possibilities of mobile-friendly websites. Google prefers website-friendly sites for multiple reasons, including but […]
Google Tag Manager (GTM) simplifies the process of managing and tracking third-party services on your website, saving time and money on development resources. See how using GTM on your website can benefit you.
Google has made it abundantly clear that the web of the future will be encrypted. The messages you’re seeing are only the first phase of a unilateral shift to HTTPS. Soon, all non-HTTPS pages will be clearly labeled as insecure.
While security is important, there are other benefits to switching to HTTPS too. Many of these are driven by Google’s desire for widespread implementation of data encryption, but, you stand to benefit nonetheless.
On April 1st, 2017, Google discontinued all subscription sales of Google Site Search, taking many businesses by surprise. Now, marketers and business owners are left wondering what their next steps will be.
A thank you page is a dedicated page that not only expresses gratitude for the user’s action, but also helps to strengthen and expand the customer relationship. Although often overlooked, it can be one of the fastest and easiest ways to improve overall marketing response.
