When it comes to marketing and generating sales, it’s crucial to target your potential client base and acquire quantifiable leads. If your only strategy has been to cast your nets out into the wide world, then it’s time to examine a strategy that has the potential to exponentially increase the combined value of your sales […]
A message from Amplify’s Founder & President, Joe DeMicco: The rapidly evolving COVID-19 situation is impacting each of us in different ways. Prior to the NYS mandate, enforcing full on-site workforce reduction of non-essential businesses beginning March 22, we had implemented our Business Continuity Plan for the well-being of our staff and clients. Additionally, all […]
Research from Gartner indicates that about 77% of B2B buyers still consider making a purchase time-consuming and complicated. Despite huge advances in technology, most B2B firms haven’t yet made the most of new opportunities to respond to their clients’ needs. And in the entire B2B landscape, industrial marketing strategy might be furthest behind. But that […]
A message from Amplify’s Founder & President, Joe DeMicco: In light of developing challenges, and fears, growing around the Coronavirus, I wanted to share some steps we have taken within our organization to ensure business continuity that our clients can count on. Businesses like ours (and yours) cannot shut down during this unnerving time, but […]
B2B content marketing is poised to come into its own in 2020 and beyond. Just like their counterparts in B2C marketing, B2B marketing professionals must be ready to evaluate changing buyer needs and adapt their approach accordingly. Content marketing is shaping up to be the most powerful deciding factor in online visibility. This is likely […]
Competitive research in marketing is an important, but often overlooked discipline. Using competitive research the right way helps you to avoid wasting time reinventing the wheel. There’s nothing unethical about taking inspiration from the ideas that work for your peers and competitors – you’ll still need to stamp them with your own perspective and expertise. […]
A buyer persona is a detailed summary of one kind of buyer for your products or services. The buyer persona represents a single-use case. In other words, it summarizes one type of buyer who has clear, specific goals in mind when choosing your product. Buyer personas are valuable for many reasons: They make content marketing […]
Content marketing is the key to proving your brand’s expertise among your most discerning business customers. Engaging content not only raises brand awareness – an understanding of who you are and what you have to offer – but builds trust as decision-makers compare their options. To be truly effective, content needs to be worth the […]
Analytics is more important to marketing than ever. It’s the factor that allows marketers to make meaning from an ever-growing torrent of data. Using those insights, marketing goes from “best guesses” to a scientific endeavor where you constantly improve. In the new year (and the next decade!), the ability to interpret and act on analytics […]
Read our AIMG blog to learn more about the most reliable ways to create successful content for lead generation.
Read our latest AIMG blog post for the latest on AI’s continuing influence on content marketing.
Learn more about the importance of refreshing your company’s website by reading our latest post on the AIMG blog.
Read the AIMG blog to get insight on correcting the most common slipups in content marketing.
It wasn’t long ago when major changes in Google’s search algorithm would capture headlines around the Web. These days, the Big G is more subtle about what goes on behind the curtain – but the rules of search engine optimization continue to evolve. Google is relying more on AI to power its search engine, so changes are happening […]
An email marketing list is one of the most effective lead generation tools you can have. Not only can you catalyze sales, but you’ll also build a strong relationship with leads while they are deciding which solution works best for them. When executed correctly, email marketing campaigns have tremendous ROI. The larger the list, the […]
Social media has transformed selling in the digital age. But there are still lots of misconceptions about where, exactly, social media fits in the B2B marketing mix. Many business leaders believe there is no place for them in the social sphere. Done correctly, a B2B social media strategy has clear advantages: It helps you establish your […]
B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]
In today’s world, an effective B2B lead generation strategy needs a strong digital component. That’s especially true in the medical industry! Long lead times, ever-tightening budgets, and challenging requirements mean that a proactive approach is essential. It’s no longer enough to rely on industry events or business networking to produce a steady stream of qualified leads. […]
LinkedIn has long been recognized as the #1 source of B2B leads on today’s Web. Unlike other social networks, it provides you with an unprecedented opportunity to speak to decision-makers who are both conscious of success and savvy in business. With the right techniques, you can home in on an audience that’s both motivated to […]
Video is the most powerful content on social media. Compared to a blog post, a quick video is much more likely to stop your viewers in their tracks, get their attention, and get shared with others who might watch it. More brands are ramping up social media video production efforts, so it’s crucial to maximize […]