B2B content marketing can be a highly profitable investment when creativity is combined with a relentless focus on the target audience. Read the blog to see outstanding examples of B2B content marketing.
Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
The ideal keyword density for a piece of content doesn’t exist. In content marketing, using keywords naturally and speaking to the reader is far more effective. Read the blog to see why keyword density is nothing but a myth.
There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.