All Articles

The Value of B2B Buyer Personas

Why Use Buyer Personas in B2B Marketing?

B2B buyer personas guide marketing efforts and help companies stay laser-focused on the right audience. Read the blog to learn about B2B buyer personas.
A Guide to B2B Email Marketing After GDPR

A Guide to B2B Email Marketing After GDPR

B2B email marketing, even for U.S. businesses, faces a number of new regulations with the introduction of GDPR and marketers must comply.