Many B2B marketers don’t see social media as a conversion-centric channel, but when analyzing the correct metrics, social media can be a powerful sales tool. Learn the top 5 metrics that B2B marketers need to know for success in social media marketing.
Webinars are a powerful tool for lead generation in B2B marketing, but putting a webinar together is no small task. Read this blog to learn the basic steps you need to create and implement a webinar that drives leads.
The ideal keyword density for a piece of content doesn’t exist. In content marketing, using keywords naturally and speaking to the reader is far more effective. Read the blog to see why keyword density is nothing but a myth.
There are many different types of marketing automation software – assessing your problems in relation to your goals helps determine which kind is best for you. Read the blog to learn some tips for choosing marketing automation software for your business.
Marketing attribution is essential for understanding the efficiency and return on investment of marketing campaigns but can be difficult to implement. Read the blog to get a basic understanding of different marketing attribution models.
Predictive analytics in the B2B sector go beyond past and present data analysis and offer likely predictions of future trends. Using machine learning and AI techniques, B2B marketers can take lead generation to new heights with predictive analytics.
The Bing ads platform can deliver meaningful results for PPC advertisers, especially in the B2B sector. The rollout of two new automated advertising features will be an even greater benefit for B2B marketers.
B2B mobile marketing needs to be a high priority in any marketing strategy today. After two major algorithm updates this year, Google has prioritized mobile search. Additionally, the B2B audience is changing as millennials become more influential. Learn why B2B mobile marketing has grown drastically in importance in the past year.
Google Tag Manager (GTM) simplifies the process of managing and tracking third-party services on your website, saving time and money on development resources. See how using GTM on your website can benefit you.
Interactive content is a proven way to boost engagement and provide audiences with content they want. Most see it as a B2C format, but there are well-defined ways that B2B marketers can leverage interactive content to drive leads.
B2B social selling can be a powerful addition to any sales strategy when it’s done thoughtfully and skillfully. However, it’s easy to fall into a few common mistakes. Learn how to avoid these mistakes when trying B2B social selling.
HubSpot’s 2018 State of Inbound report uncovered unique problems plaguing the global B2B industry. Each one, however, can be addressed through best practices in B2B marketing and a slight rethinking of how to approach B2B marketing strategy.
In B2B marketing, the metrics that define success are slightly different. Focusing on holistic, long-term growth and customer value, there are 7 metrics that all B2B marketers should be keeping a careful eye on.
B2B social media advertising can be a cornerstone of sales strategy, but when executed poorly it can be a major waste of time and resources. Learn 4 tips to find success with B2B social media advertising.
Marketing automation software is an essential tool for compliance with the EU’s General Data Protection Regulation (GDPR). Not only will marketing automation software help achieve compliance with the GDPR, it can take marketing operations to the next level.
Like inbound marketing, inbound sales is evolving as a superior alternative to older outbound sales methods. As opposed to tactics like cold calling, inbound sales focuses on speaking to only qualified leads to maximize sales productivity.
Search engine optimization (SEO) is a core component of any digital marketing strategy. As the requirements are always changing, marketers must adapt their strategy. Read the blog to learn about the top factors influencing SEO in Google today.
Marketing to existing customers costs far less than acquiring new customers. Existing customers can be a meaningful source of new revenue. Read the blog to understand the importance and potential value of marketing to existing customers.
B2B social media advertising must take into consideration longer buying cycles and a different audience than B2C social media advertising. There are a few ways that B2B marketers can prepare for success in social media advertising.