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11 Email Marketing Strategies That Get Results

There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]

8 Proven Strategies to Increase Customer Retention

Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]

How to Perform Market Research Like a Pro

As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]

10 Essential Tips for SEO in 2022

There are certain marketing strategies all businesses should use. Search engine optimization is one of them. Search engine optimization, or SEO, helps draw people to your website. Once on your website, you can take over selling your products and services with ease. It’s important to know not only how to pursue SEO strategies but the […]

Why Your Small Business Needs a Blog in 2022

Content marketing is an essential strategy for B2B companies. With the right content, you can draw in potential customers and turn them into actual clients…if you know how to use the right content marketing strategies! One type of content marketing your business should pursue is marketing via blogs. What is a Blog? A blog is […]

10 Actionable Strategies to Prevent Customer Churn

As a B2B company, it’s vital to keep your customers coming back for more products and services. After all, customer retention is an important part of your bottom line sales figures. On the opposite of customer retention is customer churn. And this is something your business wants to avoid. What is Churn? Customer churn is […]

Features Vs. Benefits: How to Tell the Difference & Use Them Effectively in Marketing

Marketing is a business strategy that has moving parts to it. There are many aspects that are essential for you to have in order for your marketing campaign to be the best it can be. Two vital marketing components include features and benefits. These concepts may sound similar but they are very different and should […]

What Is Customer Lifetime Value & How Do You Calculate It

When you construct your marketing strategies and consider your customer relationships, there are business metrics that factor into this aspect. One type of business factor that you must determine is customer lifetime value, or CLV. CLV is the measurement of how much a business may expect to earn from an average customer during the business […]

How to Improve Your Site’s Google Search Ranking

As a business owner, you want your company’s offerings to be seen in many different ways. One way to market your business products and services is through online means. If you want your products and services to reach a large number of Internet users, achieving a high Google search ranking is essential. Why the Search […]

12 Expert Email Marketing Tips for 2022

Marketing tools provide ways for businesses to reach their current clients and future customers. One marketing tool that’s essential, especially for B2B businesses, is email marketing. This type of online marketing reaches people via their email addresses and is a way to advertise current products and services.  It’s vital to keep up with the latest […]

How to Find QUALITY B2B Leads

In the B2B world, it’s imperative to always be on the hunt for quality leads. Leads are what gain business for your company and make selling your product or service much easier. Quality B2B leads differ from ordinary leads as you want the best connections not just any connection. Finding High-Quality Leads Is Necessary It’s […]

11 Expert Ways to Shorten the B2B Sales Cycle

The sales process in business has many steps to it. Whether you sell directly to individuals or other businesses, there are various steps you have to complete. When you consider the B2B sales process, this is a journey that can be successful although quite long. However, it’s a necessary process. The Sales Process Turns Prospects […]

What Is Inbound Linking & How Can You Use It to Boost Leads?

There are many ways B2B businesses can increase leads and improve their customer base. One way is through inbound linking via online content. Inbound linking is easy to do and can produce excellent results when done correctly. What is Inbound Linking? Inbound linking is when a link to your website is included on other sites. […]

7 Ways to Find More Leads on LinkedIn

Social media provides an easy way to expand the reach of your business and draw in new clients. LinkedIn, in particular, is an extremely worthy social media avenue to pursue. In fact, LinkedIn is the largest B2B database in the world which makes it a treasure trove of leads. Even though finding leads can be […]

10 Essential Tips to Make Your Site More Mobile-Friendly

There are many ways to make your website memorable and stand out from the competition. In addition to being eye-catching and informative, you want your business website to be easy to navigate. One way to do so is to make the site mobile-friendly. A website that’s easy to navigate will be one that your current […]

Your Complete Guide to Local SEO

There are many marketing strategies that can work wonders for your business. In the end, all the marketing techniques are put into motion in order to get your company more customers, ensure repeat customers, and grow your business. One marketing strategy that is extremely successful for businesses is local SEO. What is SEO? Search engine […]

9 B2B Marketing Strategies to Grow Your Business in 2022

Marketing strategies are specific to each industry. They’re also individualized according to whether your business is a business-to-consumer or business-to-business entity. If your business falls within the latter category, you’ll be happy to know there are some new marketing strategies to put to use in 2022. Why B2B Marketing Will Change in 2022 B2B marketing […]

Top 10 Digital Marketing Trends You Need to Know for 2022

There are many strategies digital marketing pros use to reach their audience. Since these techniques often change, it’s vital to keep up to speed on the latest digital marketing trends. There is already some buzz about the digital marketing trends for 2022. Keep reading for all the details!  Why Following Digital Marketing Trends is Important […]

Apple’s New Email Privacy Protections: What Marketers Need to Know

As a marketing professional, you have to keep up with the latest policies companies follow if they affect your marketing strategies. Since companies often change their policies, it’s good to follow the latest developments so your marketing strategies are successful. Apple is one company that recently put new email privacy protections in place which is […]

Why Adding Contacts to Your CRM is More Important Than Ever for Marketing (and How to Do It)

Before the COVID-19 pandemic occurred, privacy laws were rolling out at an impressive speed. Then, once the pandemic hit, this surge of legislation settled down for a while. Now it’s picking back up, and your business needs to respond accordingly by using your strong list of contacts. After all, it may be more challenging to […]