Learn more about the importance of refreshing your company’s website by reading our latest post on the AIMG blog.
Read the AIMG blog to get insight on correcting the most common slipups in content marketing.
It wasn’t long ago when major changes in Google’s search algorithm would capture headlines around the Web. These days, the Big G is more subtle about what goes on behind the curtain – but the rules of search engine optimization continue to evolve. Google is relying more on AI to power its search engine, so changes are happening […]
An email marketing list is one of the most effective lead generation tools you can have. Not only can you catalyze sales, but you’ll also build a strong relationship with leads while they are deciding which solution works best for them. When executed correctly, email marketing campaigns have tremendous ROI. The larger the list, the […]
Social media has transformed selling in the digital age. But there are still lots of misconceptions about where, exactly, social media fits in the B2B marketing mix. Many business leaders believe there is no place for them in the social sphere. Done correctly, a B2B social media strategy has clear advantages: It helps you establish your […]
B2B businesses often take their foot off the gas pedal in November. After all, Santa doesn’t usually bring someone a new ERP suite or capital equipment for Christmas. But staying “top of mind” is still crucial to success. Decision makers may not be as excited about business purchases as they are about the upcoming holidays, […]
In today’s world, an effective B2B lead generation strategy needs a strong digital component. That’s especially true in the medical industry! Long lead times, ever-tightening budgets, and challenging requirements mean that a proactive approach is essential. It’s no longer enough to rely on industry events or business networking to produce a steady stream of qualified leads. […]
LinkedIn has long been recognized as the #1 source of B2B leads on today’s Web. Unlike other social networks, it provides you with an unprecedented opportunity to speak to decision-makers who are both conscious of success and savvy in business. With the right techniques, you can home in on an audience that’s both motivated to […]
Video is the most powerful content on social media. Compared to a blog post, a quick video is much more likely to stop your viewers in their tracks, get their attention, and get shared with others who might watch it. More brands are ramping up social media video production efforts, so it’s crucial to maximize […]
Content marketing is fast becoming one of the most important digital marketing tools of them all – if not the most important. To build trust and capture interest from leads, informative and helpful content is essential. That’s especially true in the B2B world. Although content marketing best practices are still taking shape, content trends still come […]
B2B blogging has evolved a lot over the last several years. It’s no longer enough to use a B2B blog as an extended product catalog. Instead of talking about your company and what it can do, customers are interested in hearing how you can benefit them. Your B2B blog is your first opportunity to showcase […]
Small tweaks to your business website can make a major difference in your sales performance. Other forms of outreach can also reinforce your digital efforts. Let’s consider seven proven methods that can have an impact this quarter: 1.Post More Content Helpful, informative Web content is the secret to attracting more qualified leads to your site. […]
Social media has an important role to play in B2B marketing: It can spur engagement, raise brand awareness, and enhance user loyalty. That ultimately means a higher lifetime value and lower turnover for your established customers. However, when it comes to B2B social media, not all platforms are created equal. Study after study has shown […]
Website visibility is of the utmost importance if you want to stay ahead of the competition and compete in the online realm. Search engine optimization (SEO) and pay-per-click (PPC) are some of the processes that can increase the quality and quantity of website traffic. One of the most important digital marketing decisions is this: “Should […]
A small business may not have the long history or large team of its competitors. However, there is one area where looking as professional as your rivals is simply a matter of putting in the effort: Your small business website. When your website has all the features it needs, it conveys prestige to visitors. Don’t miss […]
Search is changing, and Google is changing with it. More search traffic now originates from a mobile device than from a desktop computer. With this in mind, Google now uses the mobile version of your site as the definitive “copy” that determine search rankings. This is referred to as “mobile-first indexing,” and understandably, it has […]
Most pages on a website are made to inform. Although they may include a call to action, they are not optimized to create conversions: That is, to get people to sign up, download, or buy. This is true of your blog posts as well as structural pages like your “About Us” page. Enter the landing page – […]
B2B buyers don’t make impulse buys. They know how important it is for them to compare one B2B website with another and the options they have to offer to make an informed decision – which can take weeks or months. When these buyers arrive at your site, they may be hearing about you for the […]
Read our Industrial Marketing blog to learn the importance of mobile-first indexing in a B2B buyer journey and why your website should get on board.
Read our Industrial Marketing blog to discover how LinkedIn can be leveraged to drive traffic to your B2B website and increase ROI.