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Google Mockup

What Business Owners Need to Know About Google’s Page Experience Algorithm Update

What is Google Page Experience? Google Page Experience represents a reorganization of four existing search engine ranking signals and the introduction of three new signals called “Core Web Vitals.” Google Page Experience is expected to go live in May 2021. What Has Changed and Why? Most modern industrial websites are already performing in accordance with […]

Blogging

Does Blogging Actually Generate Leads?

Many Business Owners Question Whether Blogging Is Effective for Lead Generation With so many brands out there re-imagining themselves as “digital publishers,” there are hundreds or even thousands of pages on any topic imaginable. The overall quality of those pages is going up as brands jockey for position. So, it’s reasonable to wonder: Is blogging […]

How Blogging Benefits Your B2B Industrial Business

Why Blogging is Different in B2B Blogging has become a “must-have” for B2B enterprises. Without a blog, you miss out on a critical opportunity to raise your visibility in organic searches related to your business. You also yield opportunities for thought leadership to other brands with a more proactive publishing schedule. However, blogging is different […]

Forrester’s 5 Key Takeaways from What B2B Marketing Leaders are Measuring

Forrester Research, well known for developing some of the most insightful content on the B2B buyer journey, recently released a study asking leaders which metrics are measured on their top-level analytics dashboards. Why Measurement in B2B Marketing Is so Important Measurement in B2B marketing enables continuous improvement that creates compounding competitive advantages over time. By […]

Your Guide to Influencer Marketing in 2021

What Is Influencer Marketing? Influencer marketing leverages a partnership with an existing social media or industry personality who has cultivated followers in a relevant niche. This person’s reputation enables him or her to endorse your product, support your brand, or cooperate in content marketing initiatives that remain authentic and impactful. Why Is Influencer Marketing Effective? […]

How to Attract B2B Buyers With High-Performing Content

What is Content Marketing? Content marketing is the principal form of inbound marketing – digital marketing techniques focused on attracting prospects at the moment they express interest in what you offer. Content marketing emphasizes publishing helpful, informative blog posts, videos, and other media. This allows you to: Draw traffic to your website by raising your […]

Content Marketing

Short or Long Form Content: Which Should Your Business Use?

Over the last several years, more marketers have recognized the potential of long-form content. There is no precise definition of long or short-form content, but a good rule of thumb is that long-form content is 2,000 words or more. The greater length of long-form content gives it the potential to be keyword rich and to […]

Email

5 Must See Email Marketing Trends for 2021

Because you can connect with thousands of contacts for pennies a month, email marketing has the potential to offer exceptional ROI. But email marketing is also one of the fastest-moving marketing techniques. It must take into account changing technology, consumer preferences, and regulations. It was not long ago when marketers of all sizes were retooling […]

Design

How to Improve Your Website’s Design

Importance of Good Website Design Good website design is essential on two levels: User experience and search engine optimization. User experience relates to the ways a website’s design makes it easier for users to complete tasks. Good website design creates a frictionless experience that allows people to find the information they want fast. Because it’s […]

Inbound Marketing

7 Inbound Marketing Tips for 2021

What is Inbound Marketing? Inbound marketing refers to marketing techniques that draw leads to you at the moment they express the need for your products or services. This includes blog content, pay-per-click ads, videos, and more. The biggest risks of not doing inbound marketing are: You will be beholden to interruptive outbound techniques like cold […]

Social Media

The 5 Social Media Trends for 2021 Your B2B Business Needs to be Aware Of

Why Social Media for B2B Brands Will Be Different in 2021 Social media is an important part of lead generation for B2B. While it lacks the razzle-dazzle of B2C, there is a ready audience for well-crafted B2B content. However, B2B firms must move with the times to remain effective. In 2021, budgets for purchase decision-makers […]

SWOT

How to Perform an Effective Marketing SWOT Analysis for Your Business

What Is SWOT Analysis? A SWOT analysis is a strategic planning tool used to assess the state of a business and develop a sense of its immediate priorities. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is often used as a starting point when marketing teams craft campaigns. It helps isolate an issue, guide […]

Content

Should Your Business Start Creating Dynamic Content?

What Is Dynamic Content? Dynamic content is website content that is generated on the fly according to user data and other parameters set not when the content is authored, but during or shortly before the user’s interaction with it. This content is highly personalized, often by putting together smaller content “building blocks” in novel ways. […]

Lead Generation

The Top 10 Strategies for Lead Generation in 2021

Why Lead Generation Will Be Difficult in 2021 From small businesses to multinational enterprises, many companies don’t expect spending on new solutions and equipment to return to pre-pandemic growth levels in 2021. As brands continue to feel the effects of international uncertainty, the leaders who control buying decisions are likely to be more circumspect about […]

CRM

How to Maintain & Improve the Quality of the Data in Your CRM

A Customer Relationship Management suite (CRM) is a software program that captures and centralizes key information about your prospects, leads and established customers. It enables you to see where contacts stand in their buying process. It also facilitates efficient follow-up, making it extremely useful for sales teams. Of course, data in a CRM gradually goes […]

Content is King

The 5 Keys to Creating Effective B2B Content

Content marketing is a strategy for raising your online visibility and driving search traffic by providing helpful, informative blog posts, e-books, whitepapers, and videos. Done consistently, it provides a steady stream of prospects you can develop into qualified leads. B2B content marketing is one of the most effective long-term strategies for lead generation. Over time, […]

2021 Trends

The 2021 B2B Marketing Trends You Need To Be Aware Of

Marketing technology continues to advance and drive tremendous change. B2B marketers in particular will find 2021 a year full of both challenges and opportunities. To make the most of them, seizing the emerging power of advanced marketing tools will be essential. Trends – and customers’ expectations – will be dramatically shaped by the novel customer […]

Plan 2021

Make Your 2021 Marketing Strategy in 5 Simple Steps

For B2B businesses, 2020 saw all plans go out the window. Many were put on the defensive, but the new year is an opportunity to be proactive. Customers may not be investing in solutions at the rate they were, but you can establish an effective marketing strategy and position your business to benefit from the […]

Proven Strategies for B2B Lead Generation During the Holidays

The holiday season can be a tough time for marketers to generate leads. B2B decision-makers wrap up the year with a close eye on budgets and often go into strategic “hibernation” until Q1. Your existing contacts can also go dark – after all, they are spending time away from the office. Here’s how to keep […]

What is the B2B marketing funnel and How Does it Work

The B2B marketing funnel is a way of conceptualizing the buyer journey. At each level of the funnel, marketers are called upon to ensure they have relevant, high quality content aligned with the decision-maker’s knowledge and priorities, which change throughout the process. The B2B marketing funnel helps marketing teams develop content that speaks to buyers […]