For the past 25 years, AIMG has provided integrated B2B marketing services in the industrial sector. Now, as a result of long-standing client growth and expansion into new markets, AIMG has rebranded as Amplify Industrial Marketing & Guidance.
Social media is one of the largest and most disruptive trends to touch the world of marketing. However, even top B2B marketers can have problems with one of the most basic and important questions: What is social media ROI?
Whether you’re located in the EU or only have an online presence there, it's important to look at the GDPR as a B2B marketer. It’s important to prepare for compliance now before the GDPR goes into effect.
When it comes to content marketing, you can never have too much – but making sure you only deliver quality content is key. Useful, informative content is more likely to foster long-lasting connections with prospects.