Marketing strategies are specific to each industry. They’re also individualized according to whether your business is a business-to-consumer or business-to-business entity. If your business falls within the latter category, you’ll be happy to know there are some new marketing strategies to put to use in 2022. Why B2B Marketing Will Change in 2022 B2B marketing […]
There are many strategies digital marketing pros use to reach their audience. Since these techniques often change, it’s vital to keep up to speed on the latest digital marketing trends. There is already some buzz about the digital marketing trends for 2022. Keep reading for all the details! Why Following Digital Marketing Trends is Important […]
As a marketing professional, you have to keep up with the latest policies companies follow if they affect your marketing strategies. Since companies often change their policies, it’s good to follow the latest developments so your marketing strategies are successful. Apple is one company that recently put new email privacy protections in place which is […]
Before the COVID-19 pandemic occurred, privacy laws were rolling out at an impressive speed. Then, once the pandemic hit, this surge of legislation settled down for a while. Now it’s picking back up, and your business needs to respond accordingly by using your strong list of contacts. After all, it may be more challenging to […]
When you engage in marketing for your company, you want to attract new customers and keep the ones you have. As you create a marketing plan and put your marketing strategies into motion, there are certain rules and regulations to keep in mind. Privacy rules are one set of guidelines you must follow to ensure […]
Business owners have plenty on their to-do list each day. From marketing to product purchases, running a business is a time-consuming venture. Therefore, it’s easy to get caught up with the daily operations of your business. However, reflection and long-term planning are vital aspects to consider as a business owner. The following highlights why business […]
As a business, your main goal is to sell your products or services. But to do so, you have to prove to your customers and potential customers that what you have to offer is something they want and need. This is your unique customer value proposition. Keep reading to find out how to create a […]
The right marketing strategies can take your business to all new heights. One type of strategy you should be using is content marketing. This marketing concept uses the content on your website, blog, and other sites to get the word out about your business. Read on to learn more about content marketing and the top […]
When you sell products and offer services, you may have a general idea of who can use your items. However, in order to increase sales and gain new customers, you need to know who your ideal customer is. Once you know who your ideal customer is, you can get to work getting more of them! […]
Using holiday topics in marketing strategies can help generate leads. Here are 10 holiday marketing ideas to try for 2021.
SEO is an excellent online marketing tool for B2B entities to use. Read on to learn about SEO and how this online strategy helps your business.
LinkedIn is an excellent avenue for business publicity. Read on to learn how to get more followers for your LinkedIn business page.
Black Friday and Cyber Monday are exceptional sales days for businesses. Get ready for this profitable day with top marketing techniques.
A top marketing campaign helps your company generate leads to sell your products and services. Therefore, you want your marketing strategy to be a step above the rest. By creating topical marketing campaigns, you can attract the attention of potential clients and generate leads. With Halloween approaching, you have a prime opportunity to test this […]
Raising lifetime value from existing customers is the most efficient way to improve revenue, especially in the industrial sector. To achieve that, companies need to focus on customer experience. What Is Customer Experience? Customer experience is more than customer service. It is everything that makes up the customer’s perception of and sentiment around your brand […]
According to Harvard Business Review, professionals receive about 120 new emails each day. That represents a huge number of opportunities for an email mishap to cause grief. Risks of Not Double Checking Before Hitting “Send” We have all sent an email that, in hindsight, we perhaps shouldn’t have. Most “problem emails” aren’t blow-up confrontations, of […]
Your visibility in search determines whether you can achieve a steady stream of leads through your website. The key metric in higher visibility is site ranking. What Is Site Ranking? “Site ranking” or “search rank” refers to where your website appears on a Google search results page. You have a different ranking for each keyword […]
Customer retention is much less costly and time-consuming than new customer acquisition. Yet, many firms in the industrial space miss opportunities to build client relationships that stand the test of time. The Risk of Not Retaining Customers Customer retention provides bedrock stability to your business. It is easier to know how much you can expect […]
An email list is one of the most powerful marketing resources any brand can have. As soon as your website goes live, it’s crucial to make building your email list part of your efforts. But many business leaders, especially in the B2B world, are not yet clear about the immense influence an email list can […]
In 2020, much B2B activity was frozen in time. But B2B decision-makers continued to refine their preferences and expectations. Those changes created the seeds of marketing trends industrial companies must face today. Risk of Not Being Aware of Upcoming Marketing Challenges Even the savviest B2B buyers are very different today than they were twelve months […]