Social media provides an easy way to expand the reach of your business and draw in new clients. LinkedIn, in particular, is an extremely worthy social media avenue to pursue. In fact, LinkedIn is the largest B2B database in the world which makes it a treasure trove of leads. Even though finding leads can be time-consuming and difficult, it’s a process your company should pursue without a second thought.
Why You Need to Find More Leads on LinkedIn
LinkedIn is a crucial networking social media site for individuals. It’s also a vital outreach component for B2B businesses that are trying to increase their client base and find new customers.
Here’s why you should find more leads on LinkedIn:
- You can connect with a target audience of individuals and companies that are in your industry or need your industry products and services
- LinkedIn is a known resource for B2B connections meaning people who use it are looking to network and/or find/learn something.
- You can pursue leads on LinkedIn with individuals and companies near and far due to the digital networking aspect.
LinkedIn is a powerful lead generation resource you should have on your radar.
Risk of Not Finding Leads Quickly on LinkedIn
If you don’t take advantage of techniques to find leads quickly on LinkedIn, you could:
- Lose out on new business opportunities
- Have potential clients find your competitors before they find you
- Lose money on potential sales
- Miss out on an easy way to gain new customers
7 Ways to Find Leads
Fortunately, there are ways to find leads on LinkedIn and do so quickly. Here are seven ways to find more leads on LinkedIn:
1. Buyer Persona Creation
In order to know who your target audience is, you have to first create a buyer persona. When you figure out who your company is marketing to, you have an idea of how to find the best leads on LinkedIn. Maybe you want to find leads on LinkedIn to draw in potential customers who might buy your products or use your services. However, you can also use LinkedIn to hire new employees and find vendors.
2. Advanced Keyword Search
If you’re not sure who your buyer persona is, do an advanced keyword search. Add terms that fit your needs as to who you’re looking for via LinkedIn. This will help you to streamline your lead results.
3. Do a Targeted Search
If you know specific companies or groups you’d like to establish a business relationship with, do a targeted search. This type of search brings you directly to the person or business you’re looking to connect with on LinkedIn.
4. Create a Strong Brand
Before you reach out to these business prospects on LinkedIn, make sure you have a strong professional brand in place. You want to wow these prospects from the first communication. Therefore, make sure your company is one that will stand out through your online presence. Participate in online conversations within your industry and join industry LinkedIn groups to discuss important topics. Therefore, if your potential clients see you as a front-runner in the industry, this is likely to appeal to them.
5. Participate in LinkedIn Groups
As mentioned above, you want to create a strong brand presence and this can be done in part by participation in LinkedIn group discussions. Ask important questions and show your expertise in the industry as you communicate with others in the LinkedIn groups. You may gain some successful leads by doing so.
6. Build Relationships Through Referrals and Connections
LinkedIn is an ideal online platform to gain referrals through current connections and build new connections. You may connect with someone on LinkedIn who might not be able to use your services but may know someone who can.
7. Make Your Company Memorable
Highlight your best products and services through LinkedIn. Increase your connections and add valuable content to your LinkedIn page. All of these things will help you to generate leads and increase your customer base.