Client Success Story:
Bendheim
Multi-Platform Digital Strategy for Specialty Glass Industry Leader
Comprehensive Website Portfolio Creates Multiple Revenue Streams Through Custom E-Commerce Development
Bendheim, a family-owned specialty glass importing business, partnered with Amplify to develop a comprehensive digital portfolio spanning six specialized websites across multiple market segments. This long-term partnership demonstrates how strategic multi-platform development can transform traditional businesses while creating substantial new revenue opportunities through innovative custom e-commerce solutions.
Challenge: Establishing Digital Presence Across Diverse Glass Market Segments
Bendheim initially questioned the need for any digital presence, viewing their established relationships and industry expertise as sufficient for continued success. As a family-owned specialty glass importing business with diverse market segments including architectural applications, cabinet glass, restoration projects, and stained glass, they needed digital solutions that could serve multiple distinct audiences effectively.
The company’s challenge extended beyond basic website development to encompass complex e-commerce requirements that couldn’t be addressed through a standard platform. Their cabinet glass and restoration glass segments required custom ordering systems that could handle precise measurements, custom cutting specifications, and complex pricing calculations based on dimensions and material options.
Bendheim needed a digital strategy that would serve both informational needs for architects and contractors while providing sophisticated e-commerce capabilities for homeowners and restoration professionals. The solution required integration with existing ERP systems and the ability to handle everything from sample ordering to custom-cut glass specifications with professional precision.
Solution: Comprehensive Multi-Platform Development with Custom E-Commerce Innovation
Amplify developed a comprehensive digital strategy encompassing six specialized websites, each tailored to specific market segments and business requirements, ranging from informational corporate sites to sophisticated custom e-commerce platforms.
Corporate and Architectural Platforms: The team developed foundational websites for Bendheim’s corporate presence and architectural glass division, providing professional representation of their specialty glass importing capabilities and European sourcing expertise to industry professionals and potential partners.
Custom E-Commerce Development: Amplify created sophisticated custom e-commerce platforms for Cabinet Glass and Restoration Glass that addressed unique business requirements standard platforms couldn’t accommodate. These systems enable customers to order custom-cut glass pieces with precise dimensional specifications down to fractions of an inch.
Advanced Pricing and Measurement Systems: The custom e-commerce platforms include complex pricing logic based on square footage calculations, material specifications, and processing options including tempered versus annealed glass, edge treatments, and safety features, all with real-time pricing calculations.
ERP System Integration: The team developed integration capabilities with Bendheim’s ERP system for the Stained Glass platform, creating seamless catalog displays for logged-in architects while maintaining operational efficiency and inventory management.
Automated Order Processing: Advanced e-commerce platforms generate automated order files that integrate directly with Bendheim’s fulfillment systems through FTP connections, eliminating manual data entry while ensuring accurate order processing and customer service.
Sample Ordering Innovation: The Cabinet Glass platform pioneered a sample ordering system that allows customers to order small glass samples for evaluation, creating a revenue stream that supports the sales process while providing customers with hands-on evaluation capabilities.
Results: Substantial Revenue Generation and Market Expansion
The comprehensive multi-platform digital strategy successfully created new revenue streams while establishing Bendheim’s professional digital presence across all market segments.
Million-Dollar Sample Revenue: The Cabinet Glass sample ordering system alone generated millions of dollars in revenue through sample sales, demonstrating the substantial business value of innovative e-commerce approaches for traditional specialty businesses.
Custom E-Commerce Success: The sophisticated custom e-commerce platforms successfully accommodated Bendheim’s unique business requirements that standard platforms couldn’t address, creating competitive advantages through superior customer experience and operational efficiency.
Market Segment Expansion: The targeted website portfolio successfully expanded Bendheim’s reach across architectural, residential, and restoration markets while maintaining appropriate messaging and functionality for each distinct audience.
Operational Integration Achievement: Successful ERP integration and automated order processing eliminated manual workflows while maintaining accuracy and customer service standards across complex product customization and fulfillment requirements.
Long-Term Partnership Value: The ongoing relationship provides continuous platform optimization and maintenance, ensuring Bendheim’s digital presence remains current and effective while supporting evolving business requirements and market opportunities.
Industry Recognition: Several platforms, including restoration glass applications, gained recognition for high-profile projects including White House window restoration work, demonstrating the quality and credibility of both Bendheim’s products and their digital representation.
The partnership demonstrates how comprehensive multi-platform digital strategies can transform traditional businesses through innovative custom development while creating substantial revenue opportunities that complement established business models.
Over the years, Joe DeMicco and his team at Accurate Imaging have been valuable partners to Bendheim, charged with developing, implementing and maintaining six corporate web properties, including three e-commerce solutions.
The work designed and delivered by the Accurate Imaging team is outstanding on aesthetic, web usability, and technological level. SEO work related to several key Bendheim search terms has resulted in consistent #1 Google organic search ranking for our company for the past several months. Most recently, DeMicco implemented a SEO campaign for a new Bendheim search term, which brought us in position #19 from position #790,000+ in Google within the first active week of the campaign.
Finally, the dedication, energy, and high level of professional courtesy Joe DeMicco has extended to the entire Bendheim team make him a pleasure to work with. I highly regard his opinions and recommendations regarding all work pertaining to website design, coding, search engine optimization, and online marketing.
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Is your established business missing digital revenue opportunities?
Amplify helps traditional companies discover the value of strategic web presence through targeted platforms that complement existing business models. Our approach respects your established relationships while creating new revenue streams. Let’s explore how digital transformation can enhance your business success.
Case Studies
Quantifiable Results That Drive Industrial Growth
See how our integrated marketing system delivers measurable lead generation and revenue growth for manufacturing and B2B companies across diverse industrial sectors.
Total Fire Protection (TFP), a leader in fire and life safety services, sought to modernize its online presence and enhance lead generation in specific geographic areas and industries.
Phase 1 Technology, a vertically-integrated distributor of custom industrial vision systems, has been a client of Amplify’s since 1996. Today, Phase 1 Technology is a leading distributor of vision and machine vision systems components in North America.
Kids for Kids Foundation, a nonprofit established in 2008, focuses on supporting children and families battling catastrophic diseases. Since 2018, Amplify has collaborated with them, aiming to enhance their digital footprint and engage a broader community.
Kawasaki Robotics is leading supplier of industrial robots and automation systems. When they contacted Amplify, their web presence did not effectively showcase their robotic products – their robots solve specific needs in niche industries, but this was not properly communicated on their website.
The Thyroid Cancer Care Collaboration (TCCC) application, recently launched by Amplify and the Thyroid Head and Neck Cancer (THANC) Foundation, was built with the goal of improving the overall level of care for thyroid cancers and, eventually, helping to find a cure for thyroid cancer.
As Granite City Electric Supply, a leader in the electrical supply industry for a century, approached their 100th anniversary, the decision to revitalize their digital presence marked the beginning of a significant transformation.
TRU-Vu Monitors, renowned for their industrial monitors and touch screens, faced a challenge: they needed a new website to showcase their extensive product range and a backend application that was easy for staff to manage.
Genesis Systems Group is a recognized leader in robotic integration for factory automation. They approached Amplify with an online presence that did not reflect their position as a major player in the global robotic integration market. Genesis’ existing website was not supplying the volume of leads they desired.
Donnelly Mechanical is New York City’s premier provider of commercial HVAC and energy services. They reached out to Amplify at a time when their service offerings and customer base had expanded greatly, but their digital presence had not kept up with their expansion.