If you don’t have a modern website in 2021, it’s very difficult to keep your business afloat. But website launches are complex, and a poor launch can damage your reputation.
Why Website Launches can Have so Many Challenges
Website launches have many “moving parts.” A site must anticipate user needs and serve them in hundreds of ways. Plus, you must also have email, social media, and other marketing materials prepared to make the most of your launch. If anything fails, your business may look foolish.
30 Things to Check
- 1. Website’s DNS settings are correct and point to the right domain
- Website has a valid Secure Sockets Layer certificate and HTTPS enabled
- All website pages and posts are marked “public” rather than “draft”
- All administrative controls are hidden adequately from public view
- All default and example pages and posts have been deleted
- All contact forms direct users to the right page post-submission
- All contact forms send information to the expected email
- All pop-up windows fire according to the expected trigger(s)
- Pop-up windows meet Google standards as non-intrusive
- On-page SEO strategy has been implemented on all pages
- All header tags use appropriate keywords
- All body text uses appropriate keywords
- All pages have appropriate calls to action
- All CTAs, offers, and lead magnets function correctly
- Email subscriber list sign-up works as expected
- New email subscriber sequence fires correctly
- All emails include required unsubscribe option
- All emails include required sender information
- Website footer includes company contact information
- All embedded videos operate as expected
- All online advertising leads to appropriate landing pages
- Website has a clear and specific privacy policy visitors can access
- Website has appropriate cookie controls for GDPR and CCPA
- Website has the company’s complete contact information on the contact page
- If in use, chatbots have been tested to answer user questions successfully
- All pages load within Google’s expected speed parameters
- Data analytics software is set up and reporting before the first visit from the public
- Real-time reporting tools are available to maintain site performance during the first 24 hours
- All webpages render correctly on mobile as well as desktop
- Post-launch social media posts are prepared in advance
Get it right the first time with AIMG’s industrial website design. Contact us to get started.