IFC Solutions, a premier manufacturer of food coloring and specialty ingredients with contract manufacturing services, recently approached Amplify in need of a complete website redesign. Their existing site architecture was complex after years of ad-hoc additions and the design did not effectively convey their brand or their message. The full scope and quality of IFC’s services were not being communicated with their existing site, which was potentially leading to lost opportunities.
“IFC Solutions was a new client for us, but they had a specific vision and a very good understanding of the message they wanted to convey,” said Joe DeMicco, Founder & CEO of Amplify. “They hired us to bring this vision to life, to help them engage with their ideal audience and convert more website visitors into leads. In order to do this, we had to sit down and review their buyer personas.”
IFC Solution’s buyer personas were fictional representations of their ideal buyers, providing a roadmap of how to best communicate with them. This, in addition to close collaboration with IFC, offered a deeper understanding of their ideal buyers’ motivations and how creative web design and messaging can speak to these motivations.
“In the end, IFC Solutions ended up with a beautiful website. It looked great, it was easy to use, but it also spoke directly to their ideal audience. Their complex navigation was greatly simplified while covering the full breadth of their services, and the entire site is set up to facilitate higher conversion rates, helping IFC convert more website visitors into paying customers.”
You can view the IFC Solutions website here: ifc-solutions.com
Amplify is an industrial marketing firm providing B2B marketing and guidance with quantifiable results. For nearly 25 years, Amplify has helped industrial companies find their ROI, upfront, and realize their sales goals.
