Summary Role Description

Amplify Industrial Marketing + Guidance offers internet marketing consulting and management services to business-to-business organizations by using innovations such as Search Engine Optimization (SEO) and Pay Per Click to increase internet traffic and create market qualified and sales qualified leads through search engines and native networks. We have an opening for a Social Media Marketing Specialist in our Lake Success, NY office on Long Island.

Core Responsibilities

• Establish and execute social media strategy through competitive and audience research for multiple clients across multiple platforms primarily, but not limited to, LinkedIn, Facebook, and Twitter.
• Generate, edit, publish and share daily content (original text, images, video or HTML) to build meaningful connections and encourage community members to take action
• Prepare original and curated content per client according to the requirements of their individual marketing programs
• Prepare editorial calendars and publishing schedules for client review
• Reputation management, community building, and follow-ship
• Moderate user-generated content in line with the policies of each community and in accordance with client goals
• Establish and/or improve and optimize company pages within each platform per client to increase the visibility of a company’s social content
• Capture and analyze social data/metrics, insights and best practices. Leverage findings to improve the social presence of clients.
• Weekly and monthly reports on audience growth and follower interactions/activity
• Collaborate with internal team to keep abreast of relevant client events and initiatives to coordinate organic and paid efforts
• Keep up to date with industry trends and developments

Accountabilities

• 3-5 years of experience working in social media marketing or as a digital media specialist for businesses
• Understanding of online marketing and proficiency working in major social marketing channels
• Ability to identify and react to social opportunities in a timely manner in clear and concise terms
• Demonstrable social networking experience and knowledge of social analytics tools
• Excellent writing, editing, and communication skills
• Ability to prepare graphics to specification per social media platform
• Positive attitude, detail and customer-oriented with excellent multitasking and organizational abilities
• Bachelor’s degree in English, Communications, Graphic Design, Marketing, Public Relations, or a related field
• Computer proficiency – latest Apple OS, social media platforms, MS Office, and SEO keywords
• Familiarity with eClincher social media management tool preferred, familiarity with HootSuite or other social media management tools a plus
• Basic understanding of WordPress and HTML a plus

Compensation & Benefits

• Competitive compensation and benefits package included.
• Participation in company health (medical, dental) insurance plans after 90 days full-time employment
• Paid vacation and sick days
• Matching 401K
• Flex Spending Plans
• Life / Disability Insurance

Job Type: Full-time
Location: Lake Success, NY

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