Client Success Story: B2B Integrated Marketing for Online Cancer Care Portal
TCCC Foundation
Non-Profit Supporting Research & Education for the Treatment of Thyroid and Head and Neck Cancer
Partnership Since: 2009
TCCC Application Facilitates Intuitive Collaboration Between Doctors
Amplify application development helps the THANC Foundation bring their idea to fruition in order to improve the quality of thyroid cancer care
The Thyroid Cancer Care Collaboration (TCCC) application, recently launched by Amplify and the Thyroid Head and Neck Cancer (THANC) Foundation, was built with the goal of improving the overall level of care for thyroid cancers and, eventually, helping to find a cure for thyroid cancer. The application itself changed dramatically from the point of initial conception to final completion – there were several points along the way, especially during the conceptual stages, where we had to come together and determine the best solution based on functionality and feasibility. One of these points was defining and developing an intuitive method for doctors to collaborate on diagnostic information and patient records.
Challenge: Revolutionary Healthcare Technology Demands Strategic Development
The THANC Foundation’s objective was clear, but the path to get there wasn’t. They envisioned TCCC as an application to address inadequacies in healthcare stemming from the growing complexity of science and technology, the increasing number of patients with chronic conditions, obstacles to exploiting the revolution in information technology, and a poorly organized system of healthcare delivery.
Doctor collaboration is a fundamental aspect of TCCC’s functionality and would be vital to its future success. Our client knew that they wanted a method of collaboration that went beyond simply sharing notes and records, but they weren’t sure what development options were available. We understood this need for usability and functionality, but weren’t versed in the wealth of medical knowledge oncologists, surgeons, and doctors would be sharing. We had to combine our application development experience with our client’s diagnostic expertise to develop a cohesive, intuitive application that made doctor collaboration easier and more effective.
The TCCC application had to solve several fundamental issues in thyroid healthcare delivery at once – it needed to be a complex system with streamlined usability, benefitting doctors, patients and institutions equally. The THANC Foundation had an idea that would improve the quality of thyroid cancer care, but had no way to turn this idea into a fully functional web application.
Solution: Comprehensive Application Development with Intuitive Medical Collaboration
At the start of the relationship, Amplify and the THANC Foundation worked closely together to develop the final concept for the TCCC application. This involved a deep examination of the THANC Foundation’s goals, the original idea for TCCC, and the broader thyroid healthcare environment in which TCCC was meant to transform.
The first step was sitting down and determining what exactly was needed. Our client laid out their ideal solution for promoting quick and easy collaboration between doctors. We took this information and presented some practical development solutions to fulfill their vision.
The THANC Foundation initially thought they only needed a shared Access database, but it was uncovered that they needed a fully integrated web application. With the full scope of the system was determined, application development could proceed with a deep understanding of how the system should work. Development also consisted of database architecture and development, API integrations, creation of data repositories and creation of specific modules for different healthcare specialists.
A solution was agreed upon and we developed a complex imaging module with a patient care timeline for doctor collaboration. Our client was involved in every step to provide guidance on the types of medical information doctors would be communicating.
The imaging module featured a diagram of a human thyroid, parathyroid, lymph nodes and nodules. On this diagram, doctors could add a wide range icons (with an associated icon key for translation) to different parts of the thyroid, indicating its diagnostic status and location on the patient. All doctors had to do was place these icons on the diagram, and other doctors could use the icon key to immediately see a patient’s status and diagnosis.
A patient care timeline supplemented this imaging module by displaying a visual timeline of all treatments, procedures and diagnoses completed. This was a quick reference for doctors that filled in any gaps in a patient’s story, but also linked to in-depth details of past medical procedures.
In addition to application and database development, TCCC also received user interface design to improve not only usability but marketability. While functionality was a priority, the THANC Foundation still needed to get institutions, physicians, specialists, researchers and patients to register with the service – in other words, they need to attract, engage and convert leads so the TCCC application would succeed in its mission.
Conclusion: Industry-Leading Healthcare Application with Measurable Impact
The THANC Foundation received a Health Insurance Portability and Accountability (HIPAA) compliant web application backed by an SQL database accessible to doctors and patients. TCCC now allows doctors to share diagnostic information with other doctors on their care team, includes decision aids for doctors to refer to specific clinical guidelines, and even enables institutions to register and manage all their doctors and patients.
In the end, TCCC has successfully helped improve the quality of healthcare for thyroid cancer patients and made collaboration for doctors and specialists much easier and more effective. Amplify continues to perform ongoing maintenance and support for the application as doctors and patients across the nation continue to register.
The imaging module and patient care timeline are capable of all the functionality our client had hoped for from the start, while also including all of the necessary diagnostic information that doctors need for effective communication.
TCCC has been an ongoing project, making small usability changes as needed based on user feedback. We continue to work with the THANC Foundation on a number of projects.
We’ve enjoyed an incredibly successful working relationship with Joe and his team since 2009. As a Foundation committed to supporting research and education in the early detection and treatment of thyroid and head and neck cancer, it was imperative that we select the right partner when we decided to develop the Thyroid Care Collaborative. We needed a firm who could bring to the table all of the resources and talent needed to empower us in our mission, plan for and execute short and long-term initiatives, and remain flexible. AIMG delivers! From the development and deployment of our online application for life-long surveillance of thyroid cancer care management, to our Foundation’s core website, and supporting our many important initiatives, Joe and his team go well beyond providing stellar service and support – they show they actually care.
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Quantifiable Results That Drive Industrial Growth
See how our integrated marketing system delivers measurable lead generation and revenue growth for manufacturing and B2B companies across diverse industrial sectors.
Total Fire Protection (TFP), a leader in fire and life safety services, sought to modernize its online presence and enhance lead generation in specific geographic areas and industries.
Phase 1 Technology, a vertically-integrated distributor of custom industrial vision systems, has been a client of Amplify’s since 1996. Today, Phase 1 Technology is a leading distributor of vision and machine vision systems components in North America.
Kids for Kids Foundation, a nonprofit established in 2008, focuses on supporting children and families battling catastrophic diseases. Since 2018, Amplify has collaborated with them, aiming to enhance their digital footprint and engage a broader community.
Kawasaki Robotics is leading supplier of industrial robots and automation systems. When they contacted Amplify, their web presence did not effectively showcase their robotic products – their robots solve specific needs in niche industries, but this was not properly communicated on their website.
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