Rainwear manufacturer and supplier Plastex decided to enhance the online shopping experience on their website with a fully integrated electronic shopping cart. Accurate Imaging, who designed and manages the site, offered a cost-effective shopping cart solution and seamlessly integrated it with the existing website. Critical to the success of the project was the effective management of all collateral internet marketing initiatives during the transition. HitBox and all campaign URLs had to be updated to reflect the new pages. Accurate’s meticulous project management team made sure all online storefronts and keyword campaigns were properly prepared for the transition so that no residual ill effects occurred after the transition was complete. The project was a huge success and as a result of the new shopping cart feature, the already popular site has experienced even greater sales growth.
Accurate Imaging is the Plastex hosting service provider and has incorporated HitBox website tracking and reporting tool.
About Plastex Protective Products
Plastex Protective Products is a small manufacturer and importer of quality safety and protective rain gear, combining quality materials, workmanship and styling, for over 60 years. The product line includes industrial rainwear, mud & slush boots, rainsuits and raincoats, ponchos, and safety vests. Visit www.ppprainwear.com for more information.